When codes govern signs, and when assembled together, they become
(A) Texts
(B) Paradigms
(C) Contexts
(D) Symbol
Correct Ans: (A)
Explanation:
Codes actively structure signs, and when people assemble these signs, they create texts. In semiotics, codes establish rules that shape how individuals structure and interpret signs. These codes allow people to understand language, media, and symbols consistently. Whether in written, visual, or digital media, codes organize meaning by defining how signs interact.
When individuals arrange signs using these established codes, they form textsโstructured units of meaning that people can analyze and interpret. A text includes anything from a newspaper article, a movie, a television script, or even a social media post. Essentially, it represents a combination of signs that convey a specific message. For example, in a film, directors use visual elements like lighting, camera angles, and dialogue to follow cinematic codes and create a coherent narrative. Likewise, in written communication, grammar and syntax serve as linguistic codes that shape the structure of sentences and paragraphs.
Additionally, texts extend beyond words, incorporating visual and audiovisual formats. Advertisers combine images and slogans to communicate persuasive messages effectively. People decode texts by understanding the underlying codes that construct meaning, making semiotics a key area of study in media and communication.
