Identify the correct chronological sequence of the following professional organisations:
(A) Public Relations Society of India, Editors’ Guild, All India Editors’ Conference, Advertising Standards Council of
(B) Advertising Council of India, Editors’ Guild, Public Relations Society of India, All India Editors’ Conference.
(C) All India Editors’ Conference, Public Relations Society of India, Editors’ Guild, Advertising Standards Council of
(D) Editors’ Guild, Public Relations Society of India, All India Editors’ Conference, Advertising Standards Council of
Correct Ans: (C)
Explanation:
India’s media landscape developed alongside its democratic institutions. Several professional organizations emerged to support ethical practices, protect press freedom, and regulate communication industries. Let’s walk through the correct chronological order.
The earliest among them is the All India Editors’ Conference, established in the late 1950s. It provided a platform for senior editors to discuss press freedom, professional standards, and public responsibilities.
Next, the Public Relations Society of India (PRSI) came into existence in 1958. It aimed to promote ethical standards and professionalism in public relations. PRSI also helped define the role of PR in both corporate and governmental communication.
After that, in 1978, senior journalists formed the Editors’ Guild of India. This organization works to safeguard the editorial independence of the media. It also intervenes in cases of censorship, intimidation, or ethical violations.
Finally, the Advertising Standards Council of India (ASCI) was set up in 1985. It operates as a self-regulatory body for the advertising industry. ASCI ensures that ads remain honest, truthful, and not misleading, maintaining fairness in commercial communication.
Each organization plays a unique role, but together, they contribute to a stronger media ecosystem. Their chronological sequence shows how India gradually built a robust framework for media accountability, professional ethics, and public trust.
So, the correct timeline is:
- All India Editors’ Conference
- PRSI
- Editors’ Guild
- ASCI
