Tag: Thomas Baratt

Advertising and marketing communication play a pivotal role in shaping consumer behavior and driving business success. Therefore, understanding the foundational concepts and key players in this field is essential for anyone aspiring to excel in the industry. In this regard, this test paper covers important questions and answers related to advertising agencies, influential figures, and regulatory bodies, providing a comprehensive overview for students and professionals alike. Whether you’re preparing for the UGC-NET exam or simply looking to deepen your knowledge, this guide offers valuable insights into the world of advertising and marketing communication. Twenty Question Test Paper (TQTP) on Advertising and Marketing Communication Questions and Answers What does AAAI stand for? Answer: Advertising Agencies Association of India When was AAAI formed? Answer: 1945 Which is the first fully-fledged Indian ad agency? Answer: National Advertising Service Who is often referred to as the father of modern advertising? Answer: Thomas Baratt When was the Indian Society of Advertisers formed? Answer: 1951 Which is the oldest existing Indian ad agency, and when and where was it launched? Answer: B. Dattaram, 1905, Mumbai How many members are there on the Advertising Standards Council of India (ASCI) board of governors? Answer: 12 members Who is currently the chairman of the Advertising Standards Council of India (ASCI)? Answer: D. Shivakumar When was the Advertising Standards Council of India (ASCI) founded? Answer: 1985 Which nodal agency undertakes multimedia advertising and publicity for various ministries and departments of the Government of India? Answer: Directorate of Advertising and Visual Publicity (DAVP) What is an informative paper document in multiple folds known as? Answer: Brochure What is an informative paper document known as a handbill? Answer: Flier Advertising Agencies Association of India (AAAI) The AAAI was established in 1945 to promote the interests of advertising agencies in India. In particular, it plays a crucial role in setting industry standards and practices. National Advertising Service As the first fully-fledged Indian ad agency, the National Advertising Service paved the way for the growth of the advertising industry in India. Thomas Baratt Often called the father of modern advertising, Thomas Baratt revolutionized the industry with innovative techniques and strategies that are still in use today. Indian Society of Advertisers Formed in 1951, this society represents the interests of advertisers in India, ensuring ethical practices and standards in advertising. B. Dattaram Launched in 1905 in Mumbai, B. Dattaram is the oldest existing Indian ad agency, known for its long-standing contribution to the industry. Advertising Standards Council of India (ASCI) Founded in 1985, ASCI is a self-regulatory organization that ensures the protection of consumer interests and promotes responsible advertising. The board of governors consists of 12 members, and the current chairman is D. Shivakumar. Directorate of Advertising and Visual Publicity (DAVP) DAVP is the nodal agency responsible for multimedia advertising and publicity for various government ministries and departments. It plays a key role in disseminating government messages to the public. Informative Paper Documents Brochure: A multi-folded informative paper document used for advertising and providing detailed information about products or services. Typically, brochures are used in marketing campaigns to inform potential customers. Flier: A single-page handbill used for mass distribution primarily apromote events, products, or services. It is an effective tool for reaching a wide audience quickly.

Tag: Thomas Baratt

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