The theory of brand image was propounded by 

Leave a Comment / Advertising and Marketing Communication, Dec 2010 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The theory of brand image was propounded by  (A) Samuel Black  (B) Philip Kotler  (C) Don Milner  (D) David Ogilvy Correct Ans: (D) Explanation: David Ogilvy, famously called the “Father of Advertising,” propounded the influential theory of brand image. This theory not only emphasized the importance of crafting a compelling brand identity but also underscored […]

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