Ferdinand de Saussure was, in his analysis, concerned only with (A) Indices (B) Entropy (C) Associations (D) Symbols Correct Ans: (D) Explanation: Ferdinand de Saussure, a Swiss linguist, is known as the founder of semiotics. His theory focused on symbols, particularly in the study of language. He argued that language is a structured system of […]
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Assertion (A): Iconic languages, for example Photography work differently. Reason (R): Here the paradigms are clearly defined. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. (D) (A) is false, but (R)
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Icons are very frequently used in television reports of (A) Crime (B) Fashion (C) Special events (D) Weather Correct Ans: (D) Explanation: Icons play a significant role in television weather reports. They simplify complex weather data, making it easier for viewers to understand forecasts quickly. Since weather conditions change frequently, visual symbols help convey information
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Discourse analysis considers all human communication as a (A) Content (B) Starting point (C) Narrative (D) Contemplation Correct Ans: (C) Explanation: Discourse analysis considers all human communication as a narrative. It focuses on how language creates meaning in different contexts. Moreover, it goes beyond just words, examining tone, structure, and symbols. Therefore, researchers analyze texts,
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The creative function of communication is important in (A) Encoding (B) Feedback (C) Rituals (D) Propaganda Correct Ans: (D) The creative function of communication plays a vital role in propaganda. It helps in shaping messages that persuade, influence, and mobilize people toward a specific belief or action. Through symbols, storytelling, visuals, and emotional appeal, propaganda
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Symbols associated with strong emotions and possess the power to stimulate large scale mass action are known as (A) master symbols (B) multiple symbols (C) single symbol (D) special symbols Correct Ans: (A) Explanation: Master symbols are powerful communication tools that carry deep emotional and ideological significance. These symbols evoke strong reactions and can mobilize
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Assertion (A): Unlike mass communication, semiology prefers a microscopic approach. Reason (R): In semiology, the emphasis is on deconstruction of texts with surgical precision. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A)
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