Match the following: List I- (Author) List II-(Idea) (a) Roland Barthes (i) Negotiated code (b) Stuart Hall (ii) Communication test (c) John Fiske (iii) Radical system (d) F. Parkin (iv) Anchorage Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (i) (ii) (iv) (iii) (D) (ii) (iii) (i) […]
Key Media Theorists and Their Core Ideas Read More »
The dominant code conveys the society’s ______. (A) subsidiary readings (B) preferred readings (C) non – selective readings (D) incompatible readings Correct Ans: (B) Explanation: The dominant code conveys society’s preferred readings by embedding mainstream values, beliefs, and ideologies into media texts. British cultural theorist Stuart Hall introduced this idea in his encoding/decoding model, which
 The dominant code conveys the society’s ______. Read More »
Match the following: (List I- Author) (List II- Country) (a) C S pierce (i) Switzerland (b) Ferdinand de Saussuse (ii) France (c) Roland Barthes (iii) Great Britain (d) Stuart Hall (iv) The United States of America Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (ii) (iii) (iv)
Match the Pioneering Communication Scholars with Their Countries Read More »
The different readings of the audience derived from different sub-cultural experiences are called: Correct Ans: (C) Explanation: Aberrant decoding refers to a phenomenon in media and communication studies where audiences interpret a media message in a way that differs significantly from the intended meaning of the sender. This divergence typically results from varied sub-cultural, social,
Different readings of audience derived from different sub-cultural Read More »
In the ‘circuit of culture’, Stuart Hall identified five component elements. Four of these component elements are: Production, Consumption, Regulations and Signification. What is the fifth component? Correct Ans: (D) Explanation:Stuart Hall’s circuit of culture offers a powerful tool to analyze how media and meaning work in society. He identified five components that interact with
In ‘circuit of culture’, Stuart Hall identified five component elements. Read More »
Stuart Hall asserted that the media created (A) ‘Virtual imagery’ (B) ‘Societal contact’ (C) ‘Preferred readings’ (D) ‘Perception fluctuation’ Correct Ans: (C) Explanation: Stuart Hall asserted that media creates preferred readings, shaping how audiences interpret messages. His Encoding/Decoding Model explains how media producers embed specific meanings into content, expecting audiences to interpret them in a
Stuart Hall asserted that the media created Read More »
Who first described mass media as a culture industry? (A) Stuart Hall (B) Theodor Adorno (C) Stuart Mill (D) Jean Boudrillard Correct Ans: (B) Explanation: The term “culture industry” was first introduced by Theodor Adorno and Max Horkheimer, two prominent members of the Frankfurt School. They coined this term in their 1944 book Dialectic of
Who first described mass media as a culture industry? Read More »
Below are the list of popular authors in the discipline of mass communication and their concepts or ideas. These type of questions are always asked in UGC NET exam conducted by NTA. S. no. Authors Idea/concept 1. Roland Barthes Anchorage 2. Stuart Hall Negotiated Code 3. John Fiske Communication test 4. F Parkin Radical System
List of mass communication authors, personalities and their focus area and concepts Read More »
JMC Study Hub is an online dedicated learning platform for Journalism and Mass Communication to turns your dream into reality and assure to crack the UGC NET Exam.
Signup for our weekly newsletter to get the latest updates and delivered directly in your inbox.Â
