TQTP (Twenty Question Test Paper) on the topic ‘models and theories of mass Communication’ Questions Answer Robert Merton advocated which theory of communication? Middle range theory Who gave the ‘Linear model of communication’? Shannon and weaver Name the communication models based on linear model of communication. Aristotle model, Shannon and weaver model and […]
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Shannon Weaver model of communication was developed in 1948 when Claude Shannon wrote an article “A Mathematical Theory of Communication” with Warren Weaver in Bell System Technical Journal. Shannon and Weaver model is one of the important models in the field of the communication. It is also called a ‘Mathematical Theory of Communication’ or ‘mother
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All the important models and theories are listed below in chronological order and very useful for NET-JRF preparation. SL No Theories Given by 1. Magic Bullet Theory Lasswell (1938) 2. Lasswell Model Lasswell (1948) 3. Shannon and Weaver Model Shannon and Weaver (1949) 4. Modernisation Theory Daniel Learner (1950) 5. ABX Model Theodore M Newcomb
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