Match the items in List-I with List-II: List – I (Concepts /Terms) List – II (Authors) (a) Frames of Reference 1. Donald Shaw and Maxwell McCombs (b) Coercion and Consent 2. Antonio Gramsci (c) Priming 3. Wilbur Schramm (d) Resonance 4. George Gerbner Codes: (a) (b) (c) (d) (A) 3 2 1 4 (B) 2 […]
Key Concepts and Their Creators in Communication Theory Read More »
George Gerbner while propounding the cultivation Theory emphasized on the concepts of: Heavy viewers, light viewers and mainstreaming, the last one being ….. (A) Resonance (B) Cognitive association (C) Affectivity (D) Priming Correct Ans: (A) Explanation: George Gerbner’s Cultivation Theory explains how long-term television exposure influences audience perceptions. He categorized viewers into heavy viewers and
George Gerbner while propounding the cultivation Theory Read More »
The element that distorts or disrupts a message being sent from a sender to a receiver is: (A) Cognitive (B) Medium (C) Noise (D) Resonance Correct Ans: (C) Explanation: Noise, in the context of communication, refers to anything that disrupts the smooth transmission of a message between the sender and the receiver. It can distort
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Journalism and Mass Communication 2019 ‘Controlled group’ is a term used in Survey research Historical research Experimental research Descriptive research Explanation- An experimental group is the group in an experiment that receives the variable being tested. One variable is tested at a time. The experimental group is compared to a control group, which does not receive the test variable. In this way, experimental groups are
Tejpur University (TUEE) 2019 M.Phil/Ph.D. solved entrance test paper Read More »
Keywords- Donald Shaw and Maxwell McCombs, Antonio Gramsci, Wilbur Schramm, George Gerbner. It is already solved questions and this match the following question is related with authors and their idea which were asked in previous paper of UGC-NET exams (Journalism and Mass Communication). It contains authors like ‘Donald Shaw and Maxwell McCombs, Antonio Gramsci, Wilbur
Match the following questions with explanation- Series 7 Read More »
