Selectivity theories emphasize on: (A) Message (B) Source (C) Channel (D) Entropy Correct Ans: (A) Explanation: Selectivity theories emphasize the importance of the message in communication. These theories suggest that individuals actively select which messages they pay attention to, interpret, and remember based on their personal interests, preferences, and prior knowledge. People often choose which […]
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Theatre test is conducted to check the effects of a: (A) Campaign (B) Service (C) Advertisement (D) PR Correct Ans: (C) Explanation: A theatre test evaluates the effectiveness of an advertisement. Researchers show advertisements to a live audience in a controlled environment, often resembling a theatre. They aim to measure how well the advertisement communicates
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The period when commercials are to be broadcast is identified as: (A) prime time (B) break time (C) time channel (D) time message Correct Ans: (B) Explanation: Break time refers to the specific period when commercials are scheduled to be broadcast. This time slot is crucial for advertisers as it affects the reach and effectiveness
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Length of communication is a barrier to:ย (A) reception (B) understanding (C) acceptance (D) transmission Correct Ans: (D) Explanation: The length of communication is a barrier to transmission. When a message is too long or complex, it can hinder the effective transmission of information. A lengthy communication may overwhelm the receiver, causing key points to
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Identify the correct sequence of the contributions of the following communication scholars: (A) Wilbur Schramm, Harold Lasswell, Shannon and Weaver, E.M. Rogers. (B) Shannon and Weaver, E.M. Rogers, Wilbur Schramm and Harold Lasswell. (C) Harold Lasswell, E.M. Rogers, Wilbur Schramm, Shannon and Weaver. (D) Harold Lasswell, Shannon and Weaver, Wilbur Schramm, E.M. Rogers. Correct Ans:
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