Identify the correct sequence of the contributions of the following communication scholars:
(A) Wilbur Schramm, Harold Lasswell, Shannon and Weaver, E.M. Rogers.
(B) Shannon and Weaver, E.M. Rogers, Wilbur Schramm and Harold Lasswell.
(C) Harold Lasswell, E.M. Rogers, Wilbur Schramm, Shannon and Weaver.
(D) Harold Lasswell, Shannon and Weaver, Wilbur Schramm, E.M. Rogers.
Correct Ans: (D)
Explanation:
The correct sequence of contributions by communication scholars is Harold Lasswell, Shannon and Weaver, Wilbur Schramm, and E.M. Rogers.
First, Harold Lasswell made foundational contributions in the 1920s. He formulated the famous communication model, “Who says what in which channel to whom with what effect?” This framework initially focused on understanding the role of mass media in influencing society.
Then, Shannon and Weaver developed the mathematical model of communication in 1948. Their work introduced the concept of information theory. They primarily focused on the technical aspects of communication, emphasizing the sender, message, medium, and receiver in the process.
Subsequently, Wilbur Schramm refined and expanded the work of Shannon and Weaver in the 1950s. He introduced the interactive model of communication, which recognized the feedback loop between the sender and receiver. Schramm also highlighted the importance of the shared experience between communicators.
Finally, E.M. Rogers contributed with his diffusion of innovations theory in the 1960s. He explored how new ideas spread within a society, emphasizing communication’s role in the adoption of innovations.
In conclusion, these scholars collectively shaped the understanding of communication theory, evolving from basic models to exploring societal impacts.
