When the receiver is in little need of information, it is known as (A) Passive search (B) Passive attention (C) Active search (D) Active attention Correct Ans: (B) Explanation: Passive attention occurs when people receive information without searching for it. They notice the message but do not focus on it. This happens in daily life, […]
When the receiver is in little need of information, it is Read More »
Jacobson’s Model of Communication has constituent factors numbering (A) two (B) Four (C) six (D) eight Correct Ans: (C) Explanation: Roman Jakobson’s model of communication consists of six key factors. He introduced this model to explain how different elements interact in the communication process. These factors ensure that messages are effectively sent, received, and understood.
Jacobson’s Model of Communication has constituent factors Read More »
When media audience derive different meanings from the same text, the message is considered (A) Polysemic (B) Denotative (C) Connotative (D) Contrived Correct Ans: (A) Explanation: A polysemic message refers to a media text that carries multiple meanings, allowing different audiences to interpret it in various ways. This concept highlights the subjective nature of communication,
When media audience derive different meanings from the same text Read More »
The universal model of communication will have (A) Six components (B) Five components (C) Four components (D) Three components Correct Ans: (B) Explanation: The universal model of communication always functions with five essential components. Each of these elements plays a vital role in ensuring smooth and effective message exchange. Without them, communication would break down.
The universal model of communication will have Read More »
Assertion (A): Communication Research is only confined to the elements of transmission model. Reason (R): No fund is available to explore the new areas of communication. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R)
Scope of Communication Research Beyond Transmission Model Read More »
When the frames of a TV commercial are shown to a select group of samples to get their opinion, it is called (A) An Attitude test (B) A Starch test (C) A Bruzzone test (D) A Persuasion test Correct Ans: (C) Explanation: The Bruzzone test is a method used in advertising to evaluate TV commercials.
When the frames of a TV commercial are shown to a select group Read More »
The source – message – channel – receiver model of communication was devised by (A) Shannon and Weaver (B) David Berlo (C) Wilbur Schramm (D) Westley and McLean Correct Ans: (B) Explanation: David Berlo devised the Source-Message-Channel-Receiver (SMCR) model of communication. This model, introduced in 1960, is widely recognized for simplifying and clarifying the process
The SMCR model of communication was devised by Read More »
The element that distorts or disrupts a message being sent from a sender to a receiver is: (A) Cognitive (B) Medium (C) Noise (D) Resonance Correct Ans: (C) Explanation: Noise, in the context of communication, refers to anything that disrupts the smooth transmission of a message between the sender and the receiver. It can distort
The element that distorts or disrupts a message being sent: Read More »
