Assertion (A): Communication Research is only confined to the elements of transmission model. Reason (R): No fund is available to explore the new areas of communication. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) […]
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The medium that has the widest reach in India is: (A) Print (B) Radio (C) Television (D) Internet Correct Ans: (B) Explanation: Radio holds the widest reach in India, surpassing other media like print, television, and the internet. Its accessibility, affordability, and ability to reach remote areas make it a dominant communication tool. One of
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Assertion (A): Advertising has far reaching benefits. Reason (R): Because it reaches to the desired minds immediately. (A) (A) is correct, (R) is incorrect. (B) Both (A) and (R) are incorrect. (C) Both (A) and (R) are correct. (D) (A) is incorrect, (R) is correct. Correct Ans: (D) Explanation: The assertion (A), “Advertising has far-reaching
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The element that distorts or disrupts a message being sent from a sender to a receiver is: (A) Cognitive (B) Medium (C) Noise (D) Resonance Correct Ans: (C) Explanation: Noise, in the context of communication, refers to anything that disrupts the smooth transmission of a message between the sender and the receiver. It can distort
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Identify the correct sequence of the contributions of the following communication scholars: (A) Wilbur Schramm, Harold Lasswell, Shannon and Weaver, E.M. Rogers. (B) Shannon and Weaver, E.M. Rogers, Wilbur Schramm and Harold Lasswell. (C) Harold Lasswell, E.M. Rogers, Wilbur Schramm, Shannon and Weaver. (D) Harold Lasswell, Shannon and Weaver, Wilbur Schramm, E.M. Rogers. Correct Ans:
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A reader who has close emotional bonds with a medium and reads it regularly is described as: (A) main reader (B) major reader (C) star reader (D) primary reader Correct Ans: (D) Explanation:A primary reader is someone who forms a close emotional bond with a medium and reads it regularly. These readers develop a strong,
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