Find the correct sequence of news agencies that were started: (A) Urbanization — Mass media exposure — Literacy — Political participation (B) Urbanization — Political participation — Mass media exposure — Literacy (C) Urbanization — Literacy — Political participation — Mass media exposure (D) Urbanization — Literacy — Mass media exposure — Political participation Correct […]
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Assertion (A): Mass media publicise events with more negative consequences. Reason (R): The audience is composed of very ordinary people who want only negative information. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false (D)
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Assertion (A): Mass Media have wider sets of responsibilities and obligations in a developing society. Reason (R): When the public service broadcasting is supported by commercial interests. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is
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The factual information in mass media is often referred to as: (A) news information (B) relational information (C) content information (D) channel information Correct Ans: (C) Explanation: The factual information presented in mass media is often referred to as content information. This includes the data, facts, and reports delivered through media channels, such as news
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One of the long-term and indirect influences of mass communication is: (A) traditionalisation (B) socialisation (C) contemporisation (D) routinization Correct Ans: (D) Explanation: Routinization is one of the long-term and indirect influences of mass communication. It refers to the process where behaviors and practices become regularized and predictable over time. Mass media plays a key
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Identify the correct sequence of the contributions of the following communication scholars: (A) Wilbur Schramm, Harold Lasswell, Shannon and Weaver, E.M. Rogers. (B) Shannon and Weaver, E.M. Rogers, Wilbur Schramm and Harold Lasswell. (C) Harold Lasswell, E.M. Rogers, Wilbur Schramm, Shannon and Weaver. (D) Harold Lasswell, Shannon and Weaver, Wilbur Schramm, E.M. Rogers. Correct Ans:
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Assertion (A): Mass media create hazy pictures of events in the head, and prompt expectations. Reason (R): In one way or the other, mass media act as agents of consonance. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true,
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The description of mass media as magic multipliers was given by: (A) Walter Lippmann (B) Denis McQuail (C) Daniel Lerner (D) Wilbur Schramm Correct Ans: (D) Explanation:Wilbur Schramm, a renowned communication theorist, called mass media “magic multipliers.” He used this term to highlight the media’s power in shaping society. According to Schramm, media can amplify
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