mass media Archives - Page 6 of 6

People use mass media for four main purposes.

Leave a Comment / Dec 2006 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) / Dr. Ranjan Kumar

People use mass media for four main purposes. The correct sequence of listed functions (Blumler and Katz) are: (A) Obtaining information, personal identification, social interaction, entertainment. (B) Social interaction, obtaining information, entertainment, personal identification. (C) Personal identification, social interaction, entertainment, obtaining information. (D) Entertainment, obtaining information, personal identification, social interaction. Correct Ans: (A) Explanation:Blumler and […]

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In mass media space selling means:

Leave a Comment / Advertising and Marketing Communication, Dec 2006 (II), MCQ (Question-Answer), UGC-NET (Paper II) / Dr. Ranjan Kumar

In mass media space selling means: (A) Allocation of space to different departments of the media organisation in its office (B) Buying and selling space for the building of a media organisation (C) Selling time units for radio and TV and print space in print media (D) Marketing parking lots for satellites in the space

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Mass Media assertion and reason

Leave a Comment / Dec 2005 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) / Dr. Ranjan Kumar

Assertion (A): Mass media mostly provide the contents of audience choice Reason (R): Media persons suffer from pluralistic ignorance and hence, this arrangement. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false (D) (A) is

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In mass media space selling means:

Mass Media assertion and reason

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