People use mass media for four main purposes. The correct sequence of listed functions (Blumler and Katz) are:
(A) Obtaining information, personal identification, social interaction, entertainment.
(B) Social interaction, obtaining information, entertainment, personal identification.
(C) Personal identification, social interaction, entertainment, obtaining information.
(D) Entertainment, obtaining information, personal identification, social interaction.
Correct Ans: (A)
Explanation:
Blumler and Katz, in their Uses and Gratifications Theory, identified four main purposes for which people use mass media. These are obtaining information, personal identification, social interaction, and entertainment.
- Obtaining Information: Firstly, the primary function of mass media is to provide audiences with news, updates, and knowledge about the world. As a result, this satisfies the need for awareness and understanding of events and issues.
- Personal Identification: Secondly, media content allows individuals to identify with characters, stories, or situations. Consequently, this helps them better understand themselves and their place in society.
- Social Interaction: In addition, mass media facilitates social interaction by providing shared content for discussion. Therefore, it fosters community engagement and helps people connect over common interests.
- Entertainment: Finally, media provides an escape from reality by offering relaxation and enjoyment through movies, music, television, and more.
The correct sequence of these functions, as identified by Blumler and Katz, is (A): Obtaining information, personal identification, social interaction, and entertainment. Thus, this order reflects the hierarchy of needs fulfilled by media.