Assertion (A): Mass media publicise events with more negative consequences.

Reason (R): The audience is composed of very ordinary people who want only negative information.

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, but (R) is not the correct explanation.

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

Correct Ans: (A)

Explanation:

Mass media publicize events with negative consequences because these stories engage and capture the audience’s attention. Negative events tend to generate stronger emotional reactions, leading people to focus on them more. The media capitalize on this natural human tendency by highlighting disturbing or sensational stories.

By prioritizing negative news, media outlets drive higher viewership and ensure greater engagement. This strategy helps them attract a wider audience, as viewers often feel compelled to tune in for alarming or emotionally charged content.

However, this approach influences the public’s perception of the world. Media outlets often depict a reality that emphasizes conflict, tragedy, and misfortune, which can skew the public’s view of societal issues. This overrepresentation of negative news creates a cycle, where the audience begins to expect and even prefer negative information.

Over time, mass media’s focus on negative consequences can contribute to a sense of pessimism in society, reinforcing the idea that the world is more dangerous and troubling than it actually is.