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mass media

Denis Mc Quail identified the mass media function of

Leave a Comment / June 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Denis Mc Quail identified the mass media function of (A) Surveillance of environment (B) Transmission of culture (C) Non-formal education (D) Promotion of democratic participation Correct Ans: (D) Explanation: Denis McQuail, a respected media scholar, identified several functions of mass media. Among these, he emphasized the role of mass media in promoting democratic participation. Media […]

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Sequence of the following developmental models chronologically:

Leave a Comment / Development Communication, June 2012 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Identify the sequence of the following developmental models chronologically: (A) Diffusion of innovation, dependency, multiplicity, modernization (B) Modernization, diffusion of innovation, dependency, multiplicity (C) Multiplicity, modernization, diffusion of innovation, dependency (D) Dependency, multiplicity, diffusion of innovation, modernization Correct Ans: (B) Explanation: Understanding the chronological sequence of developmental models is essential for grasping their evolution. Each

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The Impact of Right to Information on Governance and Journalism

Leave a Comment / June 2012 (II), MCQ (Question-Answer), Media Law & Ethics, UGC-NET (Paper II) /

 Assertion (A): The Right to Information has created hurdles for good governance in India. Reason (R): The Right to Information has become a credible source of news for mass media for investigative journalism.  (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of

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The Impact of Corporatization on Small and Medium Newspapers

Leave a Comment / Journalism, June 2012 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Small and Medium newspapers in India will have bleak future with the corporatisation of mass media. Reason (R): The Union Government has not declared media business as an industry and it is responsible for their bleak future. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R)

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Mass media objectives include:  

Leave a Comment / Dec 2011 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Mass media objectives include:   (i) Information  (ii) Education   (iii) Entertainment   (iv) Instruction   (A) (i), (ii)   (B) (i), (ii), (iii)   (C) (i), (ii), (iii), (iv) (D) (i), (iii) Correct Ans: (B) Explanation: Mass media serves several important objectives, with the primary ones being information, education, and entertainment. These collectively define the role of mass media in

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Which of the following is from the critical school of thought?

Leave a Comment / June 2010 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Which of the following is from the critical school of thought? (A) Diffusion of innovations  (B) Cultivation analysis  (C) Cultural imperialism  (D) Uses and gratifications Correct Ans: (C) Explanation: Cultural imperialism belongs to the critical school of thought, which examines power structures in media and society. This theory argues that dominant nations influence and control

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The Role of Ritual Communication in Mass Media

Leave a Comment / Communication, Dec 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Often the primary aim of mass media is neither to transmit particular information nor to write a public in some expression of culture belief or values, but simply to catch and hold visual or aural attention. Reason (R): The message of ritual communication is usually latent and ambiguous, depending on associations and symbols

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Understanding the Stages of the Diffusion of Innovations Model

Leave a Comment / June 2008 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Identify the correct sequence of stages in diffusion of innovations model:  (A) Knowledge — Confirmation — Persuasion — Decision (B) Knowledge — Decision — Confirmation — Persuasion (C) Knowledge — Persuasion — Decision — Confirmation (D) Knowledge — Persuasion — Confirmation — Decision Correct Ans: (C) Explanation: The Diffusion of Innovations model, developed by Everett

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