In Meletzke’s Model of mass communication process, the role of ______ is a key one along with the role of communicator. Correct Ans: (B) Explanation:Meletzke’s model of mass communication highlights two key elements: the communicator and the medium. He didn’t view the medium as a passive channel. Instead, he treated it as an active force […]
In Meletzke’s Model of mass communication process, the role of Read More »
Mass media essentially operate in (A) Limited sphere (B) Parallel sphere (C) Public sphere (D) Conventional sphere Correct Ans: (C) Explanation: Mass media essentially operate in the public sphere because they serve as platforms for disseminating information, facilitating discussions, and influencing public opinion. They connect people across different social, cultural, and political backgrounds by providing
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Assertion (A): Adorno and Horkhiemer believed that mass media were a cultural industry. Reason (R): Since the media were producing ‘safe, standardised’ products to suit the needs of the socialist economy. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
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Mass media, according to, Lazarsfeld and Merton, reinforce (A) Public image (B) Religious participation (C) Social norms (D) Economic ideas Correct Ans: (C) Explanation: Lazarsfeld and Merton emphasized that mass media reinforce social norms rather than change them. They believed media strengthen existing attitudes by repeatedly exposing audiences to specific messages. As a result, people
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Assertion (A): Mass media in India now suffer from celebrity syndrome. Reason (R): Inter-media competition has compelled them to opt for it to survive in the field. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true,
Impact of Celebrity Syndrome on Indian Mass Media Read More »
For some feminist critics, mass media are used to portray women as belonging to (A) Aristocratic culture (B) Sentimental culture (C) Rustic culture (D) Middle brow culture Correct Ans: (B) Explanation: Feminist critics argue that mass media often portray women as belonging to sentimental culture. This means media representations emphasize emotions, domesticity, and nurturing roles. Such
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Who first described mass media as a culture industry? (A) Stuart Hall (B) Theodor Adorno (C) Stuart Mill (D) Jean Boudrillard Correct Ans: (B) Explanation: The term “culture industry” was first introduced by Theodor Adorno and Max Horkheimer, two prominent members of the Frankfurt School. They coined this term in their 1944 book Dialectic of
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Charles R. Wright was the first theorist who identified the media function of (A) Information (B) Education (C) Interpretation (D) Entertainment Correct Ans: (D) Explanation: Charles R. Wright was the first theorist to identify entertainment as a key function of mass media. Firstly, he analyzed how media serves various roles in society. He found that
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