Denis Mc Quail identified the mass media function of
(A) Surveillance of environment
(B) Transmission of culture
(C) Non-formal education
(D) Promotion of democratic participation
Correct Ans: (D)
Explanation:
Denis McQuail, a respected media scholar, identified several functions of mass media. Among these, he emphasized the role of mass media in promoting democratic participation. Media serves as a crucial link between the public and the government. It provides citizens with essential information about policies, governance, and social issues. Additionally, it encourages debate and helps shape public opinion.
Through news coverage, investigative journalism, and discussions, mass media ensures transparency. It exposes corruption, holds authorities accountable, and enables public scrutiny of leaders. Moreover, it amplifies diverse voices, especially those of marginalized groups. This inclusion strengthens democracy by allowing a variety of perspectives to be heard.
Furthermore, mass media facilitates political engagement. It informs people about elections, political parties, and voting rights. Social media platforms and traditional news outlets encourage active participation by providing real-time updates and discussions. As a result, people become more aware of their rights and responsibilities in a democratic society.
While other functions like surveillance, cultural transmission, and non-formal education are significant, McQuail viewed democratic participation as essential. A well-informed society is the foundation of a functioning democracy. Therefore, mass media plays a central role in shaping modern political discourse.
