Mass Communication Theory

Match the Authors with Their Influential Media Books

Match the following:  (List I- Author) (List II- Book) (a) Marshall Mac Luhan (i) The Media Equation (b) I A Richards (ii) Discourse Ethics (c) Jurgen Habermas (iii) Meaning of Meaning (d) Byron Reeves (iv) Media Ecology Codes: (a) (b) (c) (d) (A) (i) (iii) (iv) (ii) (B) (iii) (iv) (i) (ii) (C) (ii) (iii) […]

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Development Communication Still Matters in a Capitalist World

Assertion (A): The concept of developmental communication has become redundant in the present-day scenario. Reason (R): The trend towards transnational capitalism and commodity fetichism have become more pronounced than ever before, brusting aside all ideological debates. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the

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In Shannon and Weaver model, level C deals with

In Shannon and Weaver’s model of communication, level C deals with the problem of:  Correct Ans: (B) Explanation:Shannon and Weaver’s model, one of the foundational communication models, includes three distinct levels: technical (Level A), semantic (Level B), and effectiveness (Level C). While the earlier levels address how a message is transmitted and understood, Level C

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Transactional Perceptual Model of Human Communication

Find out the correct sequencing of elements in the transactional perceptual pattern of Human Communication: (A) Processual, Systemic, Perceptual and Creating Meaning (B) Creating Meaning, Processual, Systemic, Perceptual (C) Systemic, Processual, Creating Meaning, Perceptual (D) Systemic, Perceptual, Creating Meaning and Processual Correct Ans: (D) Explanation: The transactional perceptual pattern of human communication outlines how people

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Key Thinkers and Their Theoretical Contributions

Match List โ€“ I with List โ€“ II:  List โ€“ I (Critic) List โ€“II (Theoretical Area) (a) Robert Merton 1. Social Conflict (b) Herbert Spencer 2. Symbolic Interactionism (c) C. H. Cooley 3. Structural Functionalism (d) Ralph Dahrendorf 4. Laissez-faire in Evolutionary Perspective Codes: (a) (b) (c) (d) (A) 4 2 3 1 (B) 3

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The concept of stereotypes was advocated in mass media by

ย The concept of stereotypes was advocated in mass media by(A) Michael Foucolt(B) Walter Lippman(C) William Raymonds(D) Robert Herman Correct Ans: (B) Explanation: Walter Lippmann introduced the concept of stereotypes in the mass media field. In his book Public Opinion (1922), he explained how people form perceptions based not on direct experience but on simplified mental

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Match List I Mass Communication Theory with List II Theorist

Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn’t have to be! We know that aspirants sometimes find it hard to understand the concepts, so weโ€™re here to help. In this blog post, explanations of the questions will give a betterย understanding.

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