Match the items in List-I with List-II: List – I (Concepts /Terms) List – II (Authors) (a) Frames of Reference 1. Donald Shaw and Maxwell McCombs (b) Coercion and Consent 2. Antonio Gramsci (c) Priming 3. Wilbur Schramm (d) Resonance 4. George Gerbner Codes: (a) (b) (c) (d) (A) 3 2 1 4 (B) 2 […]
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Gerbner identifies a true information point beyond the normal elements of communication process. What is the point?(A) Destination(B) Event(C) Message(D) Context Correct Ans: (B) Explanation: George Gerbner, a key figure in communication theory, offered a unique perspective on how communication truly begins. He identified the “event” as the most crucial and original element in the
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Match List – I with List – II: List – I List – II (a) Cultivation analysis 1. K.S. Sitaram (b) Personal influence 2. George Gerbner (c) Critical theory 3. Katz & Lazarsfeld (d) Cultural communication 4. David Kellner Codes: (a) (b) (c) (d) (A) 1 2 4 3 (B) 2 3 4 1 (C)
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The metaphor of a wired universe interlinked by a network of computers was popularised by (A) Al Gore (B) Wilbur Schramm (C) Jacobson (D) George Gerbner Correct Ans: (A) Explanation: Al Gore played a key role in popularizing the metaphor of a wired universe, describing an interconnected world of computers linked through digital networks. He
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George Gerbner while propounding the cultivation Theory emphasized on the concepts of: Heavy viewers, light viewers and mainstreaming, the last one being ….. (A) Resonance (B) Cognitive association (C) Affectivity (D) Priming Correct Ans: (A) Explanation: George Gerbner’s Cultivation Theory explains how long-term television exposure influences audience perceptions. He categorized viewers into heavy viewers and
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Match the following: List I (Model) List II (Proponent) (a) Hierarchy of effects (i) George Gerbner (b) Audience-centred social marketing (ii) Janice Radway (c) Mean World Index (iii) Rice and Atkin (d) Feminist reception studies (iv) Brenda Dervin Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (i)
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George Gerbner used a measuring procedure called: (A) Cultivation scale (B) Cultivation profile (C) Cultivation meter (D) Cultivation differential Correct Ans: (D) Explanation:George Gerbner developed a measuring procedure called the cultivation differential to study the effects of media, especially television, on audiences. The cultivation differential measures the difference in the perceptions of reality between heavy
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The number of essentials in the communicative process of George Gerbner is: (A) Four (B) Six (C) Eight (D) Ten Correct Ans: (C) Explanation: – George Gerbner identified eight essentials in the communicative process, highlighting the complexity of communication. He outlined these components as the source, message, channel, receiver, feedback, noise, context, and effect. Each
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