George Gerbner Archives - JMC Study Hub

Journalism and Mass Communication Objective Questions (DMCQ) Q1. Books are also mass communication tools, because (a) They use state-of-the-art printing techniques(b) They entertain people.(c) They are subject-specific.(d) They disseminate information and data among millions. Correct Answer: (D) They disseminate information and data among millions Explanation- Books are considered mass communication tools because they can reach a large audience, spreading information, knowledge, and data to millions of readers. Q2. Silence is also a form of (a) Communication(b) Dissent(c) Protest(d) Rebellion Correct Answer: (A) Communication Explanation- Silence can convey a wide range of meanings, emotions, or responses, making it a form of nonverbal communication. Q3. Intrapersonal communication is (a) Where more than two persons are involved.(b) Person-to-person contact.(c) Talking to oneself.(d) None of the above. Correct Answer: (C) Talking to oneself Explanation- Intrapersonal communication refers to the communication that occurs within an individual, such as thinking or self-talk. Q4. Which of the communication has an emotional appeal? (a) Group communication(b) Intrapersonal communication(c) Interpersonal communication(d) None of the above. Correct Answer: (C) Interpersonal communication Explanation- Interpersonal communication, which occurs between two or more people, often involves emotional exchange, making it more likely to carry an emotional appeal. Q5. Who called his mass communication theory as “cultivation of dominant image patterns”? (a) George Gerbner(b) Donald L. Shaw(c) Maxwell McCombs(d) None of the above Correct Answer: (A) George Gerbner Explanation- George Gerbner developed the "cultivation theory," which suggests that long-term exposure to media content shapes the perceptions and beliefs of viewers, cultivating dominant image patterns. Q6. Who introduced the concept of noise in model of communication? (a) George Gerbnar(b) Claude Shannon and Warren Weaver(c) Wilbur Schramm(d) Charles E. Osgood Correct Answer: (B) Claude Shannon and Warren Weaver Explanation- Claude Shannon and Warren Weaver introduced the concept of "noise" in their communication model, referring to any interference that might distort the message during the transmission process. Q7. What is the name of that continent which first published the newspaper in the world? (a) Australia(b) Asia(c) Europe(d) Africa Correct Answer: (C) Europe Explanation- The first newspaper is believed to have been published in Europe, specifically in Germany in the early 17th century. Q8. On March 11, 1702, the first daily newspaper appeared in London called (a) Sun(b) Daily Courant(c) Mirror(d) Morning Port Correct Answer: (B) Daily Courant Explanation- The Daily Courant, which appeared in London on March 11, 1702, is recognized as the first daily newspaper. Q9. Who started the Tatler and Spectator? (a) James Ford(b) John Milton(c) Steele and Addison(d) Henry Ford Correct Answer: (C) Steele and Addison Explanation- Richard Steele and Joseph Addison founded The Tatler and The Spectator, both influential periodicals in early 18th-century England. Q10. Who is the 18th century’s most important journalist? (a) Anne Green(b) John Milton(c) Abraham Lincoln(d) Daniel Defoe Correct Answer: (D) Daniel Defoe Explanation- Daniel Defoe, an English writer, trader, and journalist, is considered one of the most important journalists of the 18th century, known for his works like Robinson Crusoe and his contributions to journalism.

Tag: George Gerbner

Day 33- Daily Mass Communication Quiz (DMCQ)

Day 18- Daily Mass Communication Quiz (DMCQ)

List of mass communication authors, personalities and their focus area and concepts

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