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Nair and White have offered a model of communication which is: 

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Nair and White have offered a model of communication which is:  Correct Ans: (C) Explanation:Nair and White introduced a transactional model of communication that focuses on interaction as a continuous, dynamic process. Unlike earlier models that viewed communication as one-way or linear, this approach recognizes that both sender and receiver participate actively in shaping meaning. […]

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The horizontal dimension in Gerbner’s model denotes

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The horizontal dimension in Gerbner’s model denotes (A) Access (B) Noise (C) Feedback (D) Reacts Correct Ans: (A) Explanation: George Gerbner, a well-known communication theorist, developed a model that explains how messages are created, transmitted, and interpreted. In his model, the horizontal dimension refers to access, meaning the ability of individuals or groups to participate

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The universal model of communication will have

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The universal model of communication will have (A) Six components (B) Five components (C) Four components (D) Three components Correct Ans: (B) Explanation: The universal model of communication always functions with five essential components. Each of these elements plays a vital role in ensuring smooth and effective message exchange. Without them, communication would break down.

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Credibility of Interpersonal vs. Mediated Communication

Leave a Comment / Dec 2012 (II), Development Communication, MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Inter-personal communication has more credibility than mediated communication in extension. Reason (R): Farmers do not have access to media and media contents are highly deceptive in nature. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A)

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The creative function of communication is important in

Leave a Comment / Indian Polity, June 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The creative function of communication is important in (A) Encoding (B) Feedback (C) Rituals (D) Propaganda Correct Ans: (D) The creative function of communication plays a vital role in propaganda. It helps in shaping messages that persuade, influence, and mobilize people toward a specific belief or action. Through symbols, storytelling, visuals, and emotional appeal, propaganda

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The main purpose of asymmetric two-way model of public relations

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

The main purpose of asymmetric two-way model of public relations is (A) Distortion of facts (B) Scientific persuasion (C) Personality promotion (D) Discourage competition  Correct Ans: (B) Explanation: The asymmetric two-way model in public relations aims to persuade the audience using research and strategic communication. James E. Grunig and Todd Hunt introduced this model as

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In the two-way symmetric model of public relations

Leave a Comment / June 2012 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

 In the two-way symmetric model of public relations, the model of communication used is (A) Person-to-person (B) group-to-group (C) person-to-group (D) group-to-person Correct Ans: (B) Explanation: The two-way symmetric model of public relations actively promotes balanced communication between organizations and their audiences. Unlike one-way models, this approach focuses on mutual understanding and dialogue. In this

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Evaluating Face-to-Face Communication vs. Mass Communication

Leave a Comment / Communication, June 2011 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Face-to-Face communication is better than mass communication.  Reason (R): Because face emits vibrations and leads to a heart to-heart communication.   (A) Both (A) and (R) are incorrect.   (B) Both (A) and (R) are correct.   (C) (A) is not correct in all the situations while (R) is correct.   (D) (A) and (R) are not

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