Communication has a _____ value. (A) positive (B) Negative (C) neutral (D) Power Correct Ans: (D) Explanation: Communication is a fundamental process that influences every aspect of life. It serves as a tool for expressing thoughts, emotions, and ideas. More importantly, communication holds power as it shapes perceptions, builds relationships, and drives change. The power […]
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In non-verbal communication, signs signify (A) Nature (B) Crime (C) Rigidity (D) Constructs Correct Ans: (D) Explanation: Non-verbal communication plays a crucial role in conveying messages without spoken or written words. It includes gestures, facial expressions, posture, and signs. Signs are essential elements in this form of communication, as they help represent ideas, emotions, or
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An economy dependent upon selling and purchasing goods and services besides advertising to create a climate of purchases is supposed to promote: (A) Brand names (B) Sale society (C) Consumer culture (D) Advertising environment Correct Ans: (C) Explanation: An economy that depends on buying, selling, and advertising encourages consumer culture. This system makes spending a
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In research, language and argumentation are expected to objectivise: (A) Human experiences (B) Creativity (C) Idealism (D) Institutional norms Correct Ans: (A) Explanation: Research aims to present facts, theories, and conclusions in an objective manner. Scholars use language and argumentation to structure ideas logically and remove personal biases. This process helps in the objectivization of
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Discourse analysis considers all human communication as a (A) Content (B) Starting point (C) Narrative (D) Contemplation Correct Ans: (C) Explanation: Discourse analysis considers all human communication as a narrative. It focuses on how language creates meaning in different contexts. Moreover, it goes beyond just words, examining tone, structure, and symbols. Therefore, researchers analyze texts,
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Identify the shot that is not frequently used in Television. (A) Close-up (B) Extreme close-up (C) Long shot (D) Mid shot Correct Ans: (C) Explanation: In television, shot types are essential for visual storytelling, helping convey emotions, context, and focus. Common shots used in TV production include close-ups, mid shots, and long shots. These shots
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Assertion (A): Word of mouth can spread like a wild fire. If the subject and content are right, it can burst into spontaneous combustion as an entire forest may suddenly be over run by a conflagration. Through word of mouth, rumour and innuendo may spread with extreme speed and spontaneity if the subject is close
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The unquantifiable information about media is labelled as: (A) soft data (B) spot data (C) qualitative data (D) descriptive data Correct Ans: (D) Explanation: Researchers label the unquantifiable information about media as descriptive data. This type of data includes details that cannot be easily measured or counted but are crucial for understanding the context, tone,
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