The Sarvodaya movement in Sri Lanka adopted model of communication. (A) The Hindu (B) The Christian (C) The Islamic (D) The Buddhist Correct Ans: (D) Explanation:The Sarvodaya movement in Sri Lanka embraced a Buddhist model of communication to guide its philosophy and community development efforts. Rooted in compassion, mindfulness, and harmony, this approach focuses on […]
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The prescription of Daniel Lerner for development were criticised as: (A) political (B) autonomous (C) anarchic (D) ethno-centric Correct Ans: (D) Explanation:Daniel Lerner’s influential theories on development, especially through his book The Passing of Traditional Society, promoted modernization based on Western values. He believed that media could transform “traditional” societies into “modern” ones by spreading
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Denis Goulet explained the concept of: Correct Ans: (C) Explanation:Denis Goulet, a leading development thinker, introduced the idea of real development to challenge purely economic measures of progress. He argued that development should not be limited to GDP growth or industrial expansion. Instead, it must center on human dignity, freedom, and ethical well-being. According to
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The idea of participation for liberation was advocated by: Correct Ans: (A) Explanation:Participation for liberation is a concept introduced by Brazilian educator and philosopher Paulo Freire. He believed that true communication must empower people, especially the oppressed, to question, reflect, and take action to transform their realities. Freire’s work focused on creating dialogue that is
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F. Rozario-Braid defined development communication as Correct Ans: (D) Explanation:F. Rozario-Braid viewed development communication not as a casual exchange but as a deliberate and structured activity. According to her, it functions as a management process, which involves planning, organizing, and implementing communication strategies to support social change and progress. To start with, communication in this
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Assertion (A): The rigidity of folk media formats for manipulation of content is a big problem for them to be used in development communication. Reason (R): Since folk media formats are inherited from one generation of practitioners to the next generation, the rigidity of the formats is an advantage for them to remain insular from
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The term development journalism, was coined by Correct Ans: (A) Explanation:The term development journalism refers to a media approach that focuses on the issues of development—especially in sectors like education, health, environment, and poverty. Unlike mainstream journalism, it doesn’t prioritize breaking news or sensational stories. Instead, it focuses on long-term, constructive coverage of social and
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Assertion (A): Educational communication in India is a sage of unlimited success. Reason (R): The UGC funded MMRCs are functioning in several States to popularize educational programmes through audio-visual media. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C)
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