Match List I (Book) with List II (Author): List I (Book) List II (Author) (a) Warrior of the Fourth Estate (i) Bill Gates (b) Future Shock (ii) B. G. Verghese (c) The Road Ahead (iii) Daniel Lerner (d) The Passing of the Traditional Society (iv) Alvin Toffler Codes: (a) (b) (c) (d) (A) (iii) (iv) […]
Notable Books and Their Authors in Media and Technology Read More »
The description of mass media as magic multipliers was given by: (A) Walter Lippmann (B) Denis McQuail (C) Daniel Lerner (D) Wilbur Schramm Correct Ans: (D) Explanation:Wilbur Schramm, a renowned communication theorist, called mass media “magic multipliers.” He used this term to highlight the media’s power in shaping society. According to Schramm, media can amplify
The description of mass media as magic multipliers was given by: Read More »
Journalism and Mass Communication Objective Questions (DMCQ) 1. In which microphone, the diaphragm is replaced with the plate of electrically charged capacitor? Correct Answer: (A) Condenser Explanation- Condenser microphones require power from a battery or external source. The resulting audio signal is stronger signal than that from a dynamic. 2. Who authored ‘The Passing of the
Day 11- Daily Mass Communication Quiz (DMCQ) Read More »
Understanding key theories in journalism and mass communication is essential for analyzing how information influences society. Scholars like Daniel Lerner and EM Rogers have provided frameworks that explain how media and innovation drive societal change.
KEY THEORIES IN JOURNALISM AND MASS COMMUNICATION Read More »
