Match List I (Book) with List II (Author): 

List I (Book)	List II (Author)
(a) Warrior of the Fourth Estate	(i) Bill Gates
(b) Future Shock	(ii) B. G. Verghese
(c) The Road Ahead	(iii) Daniel Lerner
(d)  The Passing of the Traditional Society	(iv) Alvin Toffler

Codes:	(a)	(b)	(c)	(d)
(A)	(iii)	(iv)	(i)	(ii)
(B)	(ii)	(iv)	(i)	(iii)
(C)	(iii)	(i)	(iv)	(ii)
(D)	(iv)	(iii)	(ii)	(i)

Correct Ans: (B)

Explanation:

Books play a significant role in shaping our understanding of media, technology, and society. Several influential books have contributed to discussions about journalism, technological advancements, and societal transformations.

1. Warrior of the Fourth Estate – B. G. Verghese
   This book, written by veteran journalist B. G. Verghese, provides a deep insight into the world of Indian journalism. It highlights the responsibilities and challenges of the press, emphasizing the role of the media as the “fourth estate” in a democracy. Moreover, Verghese, who was a prominent journalist and editor, used this book to advocate for press freedom and ethical journalism.
2. Future Shock – Alvin Toffler
   Alvin Toffler’s Future Shock explores the psychological and social effects of rapid technological and societal changes. In this book, he argues that as technology evolves, societies struggle to adapt, leading to what he calls “future shock.” Additionally, this work remains relevant in discussions about digital transformations and globalization.
3. The Road Ahead – Bill Gates
   Written by Microsoft co-founder Bill Gates, The Road Ahead discusses the future of computing and the impact of the internet. In particular, Gates predicts how technology will change communication, education, and business. Furthermore, his insights, published in 1995, remain strikingly relevant in today’s digital world.
4. The Passing of Traditional Society – Daniel Lerner
   Daniel Lerner’s The Passing of Traditional Society examines the role of mass media in modernizing societies. Specifically, he analyzes how communication technologies influence traditional cultures, particularly in the Middle East. As a result, this book has become a foundational text in development communication studies.

Each of these books has left a lasting impact on media, technology, and society. By exploring themes such as press responsibility, technological evolution, and media’s role in development, they provide valuable insights into the changing world.