The first research effort on war propaganda was conducted by (A) Daniel Lerner (B) Elihu Katz (C) Carl Hovland (D) Walter Lippmann Correct Ans: (C) Explanation: The first research effort on war propaganda was conducted by Carl Hovland (Option C). Hovland, a prominent psychologist, is best known for his pioneering studies on the impact of […]
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Match the following: (List I- Concept/Model) (List II- Author/S) (a) Diffusion of innovation (i) Daniel Lerner (b) Change agent (ii) Robert McNamara (c) Modernising variables (iii) Ryan and Gross (d) Integrated rural development (iv) E.M. Rogers Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (i) (iii) (iv) (i) (C) (i) (ii) (iii)
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Identify the chronological order of the following publications: (A) Four Arguments Against Television, Public Opinion, Passing of the Traditional Society, Professional Journalist. (B) Professional Journalist, Passing of the Traditional Society, Four Arguments Against Television, Public Opinion. (C) Passing of the Traditional Society, Public Opinion, Professional Journalist, Four Arguments Against Television. (D) Public Opinion, Passing of
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The prescription of Daniel Lerner for development were criticised as: (A) political (B) autonomous (C) anarchic (D) ethno-centric Correct Ans: (D) Explanation:Daniel Lerner’s influential theories on development, especially through his book The Passing of Traditional Society, promoted modernization based on Western values. He believed that media could transform “traditional” societies into “modern” ones by spreading
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Match List – I with List – II: List – I (Theorist) List – II (Theory) (a) Daniel Lerner 1. Primary vs. Secondary social attachment (b) Ferdinand Toennies 2. Urban vs. Rural society (c) Mahatma Gandhi 3. Gemeinschaft vs. Geselschaft (d) C. H. Cooley 4. Traditional vs. Modern society Codes: (a) (b) (c) (d) (A)
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For Daniel Lerner, exposure to media would energise the process of ________ for development. (A) Sensitivity (B) Anxiety (C) Sympathy (D) Empathy Correct Ans: (D) Explanation: Daniel Lerner argued that media plays a crucial role in development by fostering empathy. He believed that exposure to mass media helps individuals relate to different perspectives. This shift
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Identify the author who has defined development communication as leapfrogging centuries of under development: (A) Nora Quebral (B) Wilbur Schramm (C) Daniel Lerner (D) Everette M Rogers. Correct Ans: (A) Explanation: Nora Quebral, a pioneering scholar, defined development communication as a means to leapfrog centuries of underdevelopment. She emphasized the role of media and communication
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Identify the association that is correct: (A) Daniel Lerner – Cultivation (B) Wilbur Schramm – Diffusion of Innovation (C) Elihu Katz – Grammatolozy (D) Antonio Gramci – Hegemony Correct Ans: (D) Explanation: Antonio Gramsci developed the concept of hegemony, which explains how ruling classes maintain power by shaping cultural norms and ideologies. Instead of using
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