Placing a unit of analysis into a content category is called (A) Decoding (B) Coding (C) Messaging (D) Texting Correct Ans: (B) Explanation:Mass media researchers use coding when they place a unit of analysis into a specific content category. This step plays a central role in content analysis, which is a key research method in […]
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Media output is dominated by (A) Documentaries (B) Ethical contents (C) Humour (D) Genre texts Correct Ans: (D) Explanation: Media output is predominantly dominated by genre texts. These genres shape the structure and format of content across various platforms, including television, film, and digital media. Genre texts organize content into recognizable categories, such as drama,
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Match List – I with List – II: List – I List – II (a) Age 1. Survey (b) Co-variation 2. Independent variable (c) Coding 3. Causation (d) Schedule 4. Content analysis Codes: (a) (b) (c) (d) (A) 2 3 4 1 (B) 1 2 3 4 (C) 3 4 1 2 (D) 4 2
Key Research Concepts: Age, Co-Variation, Coding, and Schedule Read More »
Match List – I (Data/Sources) with List – II (Research Design Applied) List I (Data/Sources) List II (Research Design Applied) (a) Images and Signs (i) Sociometry (b) Text (ii) Semiotics (c) Relationship (iii) Ethnographic (d) Cultural Practices (iv) Content Analysis Codes: (a) (b) (c) (d) (A) (ii) (iv) (i) (iii) (B) (iv) (iii) (ii) (i)
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Match List – I with List – II: List I List II (a) Content Analysis (i) Same sample studied for long time (b) Simple Random Sampling (ii) Looking at the same problem from qualitative and quantitative methods (c) Triangulation (iii) Unit of analysis (d) Longitudinal research (iv) Survey Design Codes: (a) (b) (c) (d) (A)
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A combination of document analysis, observation and interviews are applied usefully in (A) survey research (B) field experiment (C) case study (D) content analysis Correct Ans: (C) Explanation: A case study is a qualitative research method that provides a detailed investigation of a subject, event, or organization. Researchers use document analysis, observation, and interviews to
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List I (Concept in Research) List II (Type of Research or Procedure) (a) Text (i) Quota Sampling (b) Unit of Analysis (ii) Survey Research (c) Matrix (iii) Historical Research (d) Schedule (iv) Content Analysis Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (ii) (iii) (iv) (i) (D)
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An inductive method is normally used in: (A) statistical tests (B) content analysis (C) path analysis (D) exploratory research Correct Ans: (D) Explanation:Researchers typically use the inductive method in exploratory research to develop new theories or insights. This method starts with specific observations or data and then identifies patterns or trends. These patterns help researchers
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