| List I (Concept in Research) | List II (Type of Research or Procedure) |
| (a) Text | (i) Quota Sampling |
| (b) Unit of Analysis | (ii) Survey Research |
| (c) Matrix | (iii) Historical Research |
| (d) Schedule | (iv) Content Analysis |
| Codes: | (a) | (b) | (c) | (d) |
| (A) | (iii) | (iv) | (i) | (ii) |
| (B) | (iv) | (i) | (ii) | (iii) |
| (C) | (ii) | (iii) | (iv) | (i) |
| (D) | (i) | (ii) | (iii) | (iv) |
Correct Ans: (A)
Explanation:
Research methodology involves various concepts and procedures essential for data collection and analysis. Therefore, researchers must understand how different elements align with specific research techniques.
First, text is a crucial element in historical research (iii) because researchers analyze past records, documents, and written materials to understand historical events. This method helps uncover patterns and trends over time.
Next, the unit of analysis corresponds to content analysis (iv), where researchers examine media content, texts, or messages to identify themes, biases, and patterns. Consequently, content analysis plays a significant role in media studies and communication research.
Moreover, the matrix is linked to quota sampling (i), a method used in survey research to ensure a representative sample based on specific characteristics. Researchers create matrices to categorize and organize data efficiently.
Finally, the schedule aligns with survey research (ii), as structured questionnaires or schedules help collect quantitative data from respondents. Surveys remain one of the most widely used methods in mass communication research.
The correct match is as follows:
- (a) Text – (iii) Historical Research
- (b) Unit of Analysis – (iv) Content Analysis
- (c) Matrix – (i) Quota Sampling
- (d) Schedule – (ii) Survey Research
In conclusion, understanding these research concepts enhances the accuracy and effectiveness of studies. Researchers must choose the appropriate method depending on their objectives, ensuring reliable and meaningful results.
