Assertion (A): Access to knowledge is always through language and other related orders of representation. Reason (R): Since language does not have clear meanings, and does not reflect shared meanings, it contributes to the complicated structure of knowledge. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is […]
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In Jakobson’s model, the constitutive factors in an act of communication number is: (A) three (B) four (C) five (D) six Correct Ans: (D) Explanation:Roman Jakobson’s model outlines six constitutive factors involved in any act of communication. His framework goes beyond a simple sender-receiver model by integrating linguistic and contextual elements. These six components are:
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The interpretation of information in a way that is consistent with the person’s existing opinion is described as: (A) selective exposure (B) selective matching (C) selective sampling (D) selective distortion Correct Ans: (D) Explanation:Selective distortion refers to the psychological tendency of individuals to interpret information in a way that aligns with their pre-existing opinions, attitudes,
Interpretation of information consistent with person’s opinion is: Read More »
The concept of valid knowledge is discussed as part of: (A) political communication (B) cultural communication (C) structural communication (D) post-structuralist communication Correct Ans: (B) Explanation:Cultural communication deals with how people from different societies exchange meanings, practices, and beliefs. In this context, the concept of valid knowledge becomes essential because it defines what a group
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Match the following: List I- (Codes) List II- (Description) (a) Restricted code (i) Shared by mass audience (b) Broadcast code (ii) Changes rapidly (c) Aesthetic code (iii) Aberrant decoding is impossible (d) Arbitrary code (iv) Simple Syntax Codes: (a) (b) (c) (d) (A) (iv) (i) (ii) (iii) (B) (iii) (ii) (iv) (i) (C) (ii) (i)
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The principle that a researcher should not increase assumptions than the minimum required is referred to as: (A) sample quota (B) test sample (C) occam’s razor (D) golden mean Correct Ans: (C) Explanation:Occam’s Razor is a principle that guides researchers and thinkers to keep things simple. It says: do not make more assumptions than necessary.
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Nair and White have offered a model of communication which is: Correct Ans: (C) Explanation:Nair and White introduced a transactional model of communication that focuses on interaction as a continuous, dynamic process. Unlike earlier models that viewed communication as one-way or linear, this approach recognizes that both sender and receiver participate actively in shaping meaning.
Nair and White have offered a model of communication which is: Read More »
The different readings of the audience derived from different sub-cultural experiences are called: Correct Ans: (C) Explanation: Aberrant decoding refers to a phenomenon in media and communication studies where audiences interpret a media message in a way that differs significantly from the intended meaning of the sender. This divergence typically results from varied sub-cultural, social,
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