When most of us believe that other people are much more likely to be affected by media than ourselves, it is called (A) First person effect (B) Second person effect (C) Third person effect (D) Impersonal effect Correct Ans: (C) Explanation: The third person effect refers to a psychological bias where individuals believe media messages […]
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The first research effort on war propaganda was conducted by (A) Daniel Lerner (B) Elihu Katz (C) Carl Hovland (D) Walter Lippmann Correct Ans: (C) Explanation: The first research effort on war propaganda was conducted by Carl Hovland (Option C). Hovland, a prominent psychologist, is best known for his pioneering studies on the impact of
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The hermeneutic theory aims at systematic of texts (A) Rejection (B) Acceptance (C) Interpretation (D) Predication Correct Ans: (C) Explanation: The Hermeneutic Theory focuses on the interpretation of texts (Option C). This theory seeks to understand the deeper meanings behind written or spoken words, offering a systematic approach to interpreting texts. Hermeneutics is not just
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The originator of limited effects theory of mass media is (A) E M Rogers (B) Paul Lazarsfeld (C) Harold Innis (D) Harold Lasswell Correct Ans: (B) Explanation: Paul Lazarsfeld (Option B) originated the Limited Effects Theory of mass media. This theory shifts the view that media strongly influences the audience. Instead, it suggests that media’s
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From the viewpoint of communication, myths are (A) Unnatural (B) Static (C) Dynamic (D) Non-controversial Correct Ans: (C) Explanation: From the viewpoint of communication, myths are dynamic. They constantly evolve as cultures and societies change. Myths are not static or fixed; they adapt to reflect the values, concerns, and beliefs of different times and places.
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Read the passage and answer the questions James Carey was a leading American proponent of cultural studies, writing and speaking prolifically for the past three decades. At a time when US media researchers viewed most cultural studies work with suspicion and skepticism, Carey, in a series of seminal essays, drew on the work of British
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Identify the correct chronological order of the following communication scholars. (A) Bernard Berelson, Wilbur Schramm, Donald Shaw, Noam Chomsky (B) Noam Chomsky, Wilbur Schramm, Bernard Berelson, Donald Shaw (C) Donald Shaw, Noam Chomsky, Bernard Berelson, Wilbur Schramm (D) Wilbur Schramm, Donald Shaw, Noam Chomsky, Bernard Berelson Correct Ans: (A) Explanation:The correct chronological order of the
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Identify the correct chronological sequence of readability formula developers. (A) Flesch, Gray and Leary, Vogel and Washburne, Lively and Pressey (B) Gray and Leary, Lively and Pressey, Vogel and Washburne, Flesch (C) Flesch, Lively and Pressey, Vogel and Washburne, Gray and Leary (D) Lively and Pressey, Vogel and Washburne, Gray and Leary, Flesch Correct Ans:
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