communication theory Archives

The publicity model of mass communication focuses on

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) / Nivisha Kapoor

The publicity model of mass communication focuses on (A) negative opinions (B) ideation (C) attention (D) criticism Correct Ans: (C) Explanation:The publicity model of mass communication primarily focuses on gaining attention, rather than informing, persuading, or engaging in ethical communication. This model, rooted in public relations theory, emphasizes message visibility over accuracy or depth. In […]

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The notion of multiplicity of paradigm is elaborated by

Leave a Comment / Development Communication, July 2016 (II), UGC-NET (Paper II) / Nivisha Kapoor

The notion of multiplicity of paradigm is elaborated by (A) Majid Tehranian (B) Denis McQuail (C) Thomas L. Jacobson (D) Jan Servaes Correct Ans: (D) Explanation:Jan Servaes thoroughly elaborated the notion of multiplicity of paradigms in the field of communication for development. He challenged the dominance of Western-centric and linear models like the modernization theory.

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John Fiske considers speech as a

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) / Nivisha Kapoor

John Fiske considers speech as a (A) non-contiguous code (B) social code (C) unreal code (D) disabling code Correct Ans: (B) Explanation:John Fiske, a renowned media theorist, firmly identifies speech as a social code. He explains that codes, including speech, shape how people create, transmit, and interpret meaning in social contexts. Speech, in particular, reflects

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Consequences of communicated message get delayed, it is

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) / Nivisha Kapoor

When the consequences of exposure to a communicated message get delayed, it is known as ________. (A) exposure limit (B) deferred effect (C) restrictive limit (D) sleeper effect Correct Ans: (D) Explanation:The sleeper effect refers to a fascinating phenomenon in communication and psychology. It happens when a message does not immediately influence the audience but

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The term ‘audiences’ recognizes ___ of media consumers.

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) / Nivisha Kapoor

The term ‘audiences’ recognizes __________ of media consumers. (A) the homogeneity (B) the heterogeneity (C) the passiveness (D) the resistance Correct Ans: (B) Explanation:The term ‘audiences’ in media studies does not assume a single, uniform group. Instead, it recognizes the diversity or heterogeneity among media consumers. This concept became especially significant as scholars moved away

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pleasure results from particular relationship between meanings and

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) / Nivisha Kapoor

In communication, pleasure results from a particular relationship between meanings and _______. (A) contentions (B) power (C) manipulation (D) isolation Correct Ans: (B) Explanation:In communication, pleasure often emerges from how audiences interpret meanings in relation to power structures. Meaning is not produced in a vacuum. Instead, it interacts with power—social, cultural, political, or economic—to shape

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In semiotics, smoke is considered as

Leave a Comment / July 2016 (II), UGC-NET (Paper II) / Nivisha Kapoor

In semiotics, smoke is considered as (A) vertical communication (B) horizontal communication (C) circular communication (D) indexial communication Correct Ans: (D) Explanation:In semiotics, smoke serves as a classic example of indexical communication. This type of communication relies on signs that have a direct, causal, or physical connection with what they signify. Charles Sanders Peirce, a

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Mechanical reproduction in communication leads to

Leave a Comment / Dec 2015 (III), Theories and Models, UGC-NET (Paper III) / Nivisha Kapoor

Mechanical reproduction in communication leads to (A) denotation (B) connotation (C) notation (D) selection Correct Ans: (A) Explanation: Mechanical reproduction—like printing, broadcasting, or mass duplication of images—strips a message of its unique context, focusing it on its literal or denotative meaning. Denotation refers to the direct, explicit meaning of a word, image, or message, without

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communication theory

The publicity model of mass communication focuses on

The notion of multiplicity of paradigm is elaborated by

Consequences of communicated message get delayed, it is

The term ‘audiences’ recognizes ___ of media consumers.

pleasure results from particular relationship between meanings and

In semiotics, smoke is considered as

Mechanical reproduction in communication leads to

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