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communication theories

Rhetoric’ as the basis of better communication was emphasised by

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Rhetoric’ as the basis of better communication was emphasised by(A) Berlo(B) Wilbur Schramm(C) Newcomb(D) Aristotle Correct Ans: (D) Explanation: Aristotle strongly emphasized rhetoric as the foundation of effective communication. He defined rhetoric as the art of persuasion, which enables speakers to influence their audience by using structured arguments, emotional appeal, and credibility. His ideas significantly […]

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Matching Communication Theorists with Their Theories

Leave a Comment / Dec 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Match List – I with List – II:  List – I (Theorist) List – II (Theory) (a) Rosengren 1. Helical patterns (b) Elizabeth Neumann 2. Development media (c) F. Dance 3. Centripetal and centrifugal messages (d) Y.V. Lakshmana Rao 4. Spiral of Silence Codes: (a) (b) (c) (d) (A) 1 2 3 4 (B) 2

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Matching Mass Communication Models with Theorists

Leave a Comment / Dec 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Match List – I with List – II: List I- (Model) List II- (Theorist) (a) Model of Mass Communication process 1. Comstock (b) Cognitive Dissonance Theory 2. Ball-Rokeach & Defleur (c) Dependency Model of Mass Communication 3. Festinger (d) Psychological model of television effect 4. Maletzke Codes: (a) (b) (c) (d) (A) 2 3 4

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Chronological Order of Books on Communication

Leave a Comment / Dec 2013 (III), MCQ (Question-Answer), Thinkers, Authors & their books, UGC-NET (Paper III) /

 Identify the correct chronological sequence of the books on communication. (A) People’s Choice, Effects of Television, Brass Check, Public Opinion (B) Public Opinion, People’s Choice, Brass Check, Effects of Television (C) Effects of Television, People’s Choice, Brass Check, Public Opinion (D) Brass Check, Public Opinion, People’s Choice, Effects of Television Correct Ans: (D) Explanation: Over

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Key Thinkers and Their Contributions to Media and Communication

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Match List – I with List – II:                                     List – I (Author) List – II (Concept) (a) W.W. Rosto 1. Entropy (b) Shannon & Weaver 2. Evolutionary Perspective (c) Marshal McLuhan 3. Growth theory (d) Herbert Spencer 4. Medium is the message Codes: (a) (b) (c) (d) (A) 3 1 4 2 (B) 1 4

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Non-Verbal Communication and Presentational Codes

Leave a Comment / MCQ (Question-Answer), Sept 2013 (III), Theories and Models, UGC-NET (Paper III) /

Assertion (A): Non-verbal communication is not always through presentational codes such as gestures and eye movements. Reason (R): Presentational codes are limited to face-to-face communication or communication when the communicator is present. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of

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Understanding Syntagm and Paradigm in Semiotics

Leave a Comment / MCQ (Question-Answer), Sept 2013 (III), Theories and Models, UGC-NET (Paper III) /

Assertion (A): When the selected signs are combined into a message, it becomes a syntagm. Reason (R): It happens as vocabularies in a language form a paradigm. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true,

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 Intervening variable is also known as ______ variable.

Leave a Comment / MCQ (Question-Answer), Research Methodology, Sept 2013 (III), UGC-NET (Paper III) /

 Intervening variable is also known as ______ variable. (A) Dependent (B) Control (C) Systematic (D) Cumulative Correct Ans: (B) Explanation: An intervening variable plays a crucial role in research by affecting the relationship between an independent and a dependent variable. It is also known as a control variable because researchers monitor or account for its

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