Structuralism is derived from the works of(A) Octovia piz(B) Jurgen Habermes(C) David Holmes(D) Ferdinand de Saussure Correct Ans: (D) Explanation: Ferdinand de Saussure introduced structuralism, which later transformed language, communication, and media studies. He emphasized that language operates as a structured system of signs, where each sign includes a signifier (sound or symbol) and a […]
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Rhetoric’ as the basis of better communication was emphasised by(A) Berlo(B) Wilbur Schramm(C) Newcomb(D) Aristotle Correct Ans: (D) Explanation: Aristotle strongly emphasized rhetoric as the foundation of effective communication. He defined rhetoric as the art of persuasion, which enables speakers to influence their audience by using structured arguments, emotional appeal, and credibility. His ideas significantly
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Match List – I with List – II: List – I (Theorist) List – II (Theory) (a) Rosengren 1. Helical patterns (b) Elizabeth Neumann 2. Development media (c) F. Dance 3. Centripetal and centrifugal messages (d) Y.V. Lakshmana Rao 4. Spiral of Silence Codes: (a) (b) (c) (d) (A) 1 2 3 4 (B) 2
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Match List – I with List – II: List I- (Model) List II- (Theorist) (a) Model of Mass Communication process 1. Comstock (b) Cognitive Dissonance Theory 2. Ball-Rokeach & Defleur (c) Dependency Model of Mass Communication 3. Festinger (d) Psychological model of television effect 4. Maletzke Codes: (a) (b) (c) (d) (A) 2 3 4
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Identify the correct chronological sequence of the books on communication. (A) People’s Choice, Effects of Television, Brass Check, Public Opinion (B) Public Opinion, People’s Choice, Brass Check, Effects of Television (C) Effects of Television, People’s Choice, Brass Check, Public Opinion (D) Brass Check, Public Opinion, People’s Choice, Effects of Television Correct Ans: (D) Explanation: Over
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Match List – I with List – II: List – I (Author) List – II (Concept) (a) W.W. Rosto 1. Entropy (b) Shannon & Weaver 2. Evolutionary Perspective (c) Marshal McLuhan 3. Growth theory (d) Herbert Spencer 4. Medium is the message Codes: (a) (b) (c) (d) (A) 3 1 4 2 (B) 1 4
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Assertion (A): Non-verbal communication is not always through presentational codes such as gestures and eye movements. Reason (R): Presentational codes are limited to face-to-face communication or communication when the communicator is present. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of
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Assertion (A): When the selected signs are combined into a message, it becomes a syntagm. Reason (R): It happens as vocabularies in a language form a paradigm. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true,
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