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communication theories

Illustration showing the evolution of development paradigms from industrial growth to global inequality and community participation

Major Paradigms of Development: Everett M. Rogers’ Perspective Explained

Leave a Comment / Blog, Communication, Development Communication, Home, June 2024, Year-wise PYQ /

Development is not a one-dimensional concept limited to economic growth. In the early post–World War II period, development was measured mainly through indicators such as Gross National Product (GNP). Over time, this narrow view changed. Scholars like Amartya Sen expanded the meaning of development by linking it to human well-being. This includes education, health, and […]

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Timeline of Key Mass Communication Theories

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Write the correct sequence of the following theories:  (A) Diffusion of Innovation, uses and gratification, agenda – setting, cultivation (B) Agenda – setting, cultivation, diffusion of Innovation, uses and gratification (C) Cultivation, diffusion of innovation, uses and gratification, agenda – setting (D) Uses and gratification, cultivation, agenda – setting, diffusion of Innovation Correct Ans: (A)

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Critical theories of communication are considered as

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Critical theories of communication are considered as (A) Conventional (B) Non – traditional (C) Non – cultural (D) Political Correct Ans: (D) Explanation: Critical theories of communication (Option D) are political because they analyze how media and communication systems maintain or challenge existing power structures. These theories do not just look at how communication happens;

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Interpretation of information consistent with person’s opinion is:

Leave a Comment / June 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The interpretation of information in a way that is consistent with the person’s existing opinion is described as:  (A) selective exposure (B) selective matching (C) selective sampling (D) selective distortion Correct Ans: (D) Explanation:Selective distortion refers to the psychological tendency of individuals to interpret information in a way that aligns with their pre-existing opinions, attitudes,

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Key Thinkers in Language and Semiotics

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Match the following:   (List I- Personality) (List II- Focus Area) (a) Jacques Derrida (i) Text linguistics (b) Noam Chomsky (ii) Discourse analysis (c) Van Dijk (iii) Network of sings (d) Ferdinand de Saussure (iv) Dismantling structure in text Codes: (a) (b) (c) (d) (A) (ii) (iii) (i) (iv) (B) (i) (iii) (iv) (ii) (C) (iv)

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In Meletzke’s Model of mass communication process, the role of

Leave a Comment / Dec 2014 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

In Meletzke’s Model of mass communication process, the role of ______ is a key one along with the role of communicator. Correct Ans: (B) Explanation:Meletzke’s model of mass communication highlights two key elements: the communicator and the medium. He didn’t view the medium as a passive channel. Instead, he treated it as an active force

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Pavlov and Skinner popularised the stream of

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Pavlov and Skinner popularised the stream of(A) Behavioural research(B) Diagnostic research(C) Clinical research(D) Analytical research  Correct Ans: (A) Explanation: Pavlov and Skinner played a pivotal role in shaping behavioural research. They focused on how observable behaviors could be measured, predicted, and modified. Importantly, both scholars believed that human and animal actions were not just random

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Two-step flow of communication argues that

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Two-step flow of communication argues that(A) People are not isolates(B) People live without communication(C) People-mass media nexus(D) People are not the subjects in communication Correct Ans: (A) Explanation: The two-step flow of communication theory, introduced by Paul Lazarsfeld and Elihu Katz, highlights a very important aspect of how people process media messages. According to this

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