Assertion (A): Developmental communication needs a complete overhaul to meet the changing economic environs of the developing world Reason (R): The corporatisation of media management and the domination of electronic media, particularly television, has prompted a re-think in this direction (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but […]
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The Chanakya Award for excellence in the field of Public Relations is given by (A) INS (B) PRSI (C) CIC (D) PRCI Correct Ans: (D) Explanation: The Chanakya Award for excellence in Public Relations is awarded by PRCI (Option D). PRCI, or the Public Relations Council of India, is an organization dedicated to promoting the
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High predictability in communication will lead to: Correct Ans: (C) Explanation:In communication theory, redundancy refers to the repetition of information to ensure comprehension and reduce the chance of misunderstanding. When communication becomes highly predictable, it naturally leans toward redundancy. This predictability enhances message clarity by countering noise or distortion in the communication process. Redundancy is
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When studies are used to measure a company’s position, it is called Correct Ans: (C) Explanation:A public-relations audit helps organizations understand how people see them. Companies use this method to assess their image among the public, employees, clients, and media. Rather than guessing, they rely on structured research and direct feedback. This audit often includes
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F. Rozario-Braid defined development communication as Correct Ans: (D) Explanation:F. Rozario-Braid viewed development communication not as a casual exchange but as a deliberate and structured activity. According to her, it functions as a management process, which involves planning, organizing, and implementing communication strategies to support social change and progress. To start with, communication in this
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Assertion (A): Globalization has forced the Indian business units transform themselves from being family units to giant corporate houses. Reason (R): Corporate Communications being an integral part of globalization helped in this transformation. Correct Ans: (A) Explanation: Globalization has dramatically changed the structure of Indian businesses. Earlier, most companies operated as small, family-owned units. They
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