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beliefs

Steps of Persuasion: How Persuaders Capture Attention

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Identify the correct sequence of the steps used by the persuader to get persuades to attend their messages (A) Need, attention, visualization, satisfaction (B) Satisfaction, visualization, need, attention (C) Visualization, need, attention, satisfaction (D) Attention, need, visualization, satisfaction Correct Ans: (D) Explanation: Persuasion is a strategic communication process that influences an audience’s beliefs, attitudes, or […]

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When codes shape collective perceptions, they are termed

Leave a Comment / June 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

When codes shape collective perceptions, they are termed (A) Natural codes (B) Technical codes (C) Ideological codes (D) Aesthetic codes Correct Ans: (C) Explanation: Ideological codes play a crucial role in shaping collective perceptions. These codes influence how societies interpret reality, form beliefs, and establish cultural norms. Since media, politics, and education constantly reinforce these

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Research, language and argumentation are expected to objectivize

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

In research, language and argumentation are expected to objectivise: (A) Human experiences (B) Creativity (C) Idealism (D) Institutional norms  Correct Ans: (A) Explanation: Research aims to present facts, theories, and conclusions in an objective manner. Scholars use language and argumentation to structure ideas logically and remove personal biases. This process helps in the objectivization of

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Discourse analysis considers all human communication as a

Leave a Comment / June 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Discourse analysis considers all human communication as a (A) Content (B) Starting point (C) Narrative (D) Contemplation Correct Ans: (C) Explanation: Discourse analysis considers all human communication as a narrative. It focuses on how language creates meaning in different contexts. Moreover, it goes beyond just words, examining tone, structure, and symbols. Therefore, researchers analyze texts,

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According to Umberto Eco, aberrant decoding takes place in a

Leave a Comment / June 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

According to Umberto Eco, aberrant decoding takes place in a (A) Tribal society (B) Farming society (C) Mass society (D) Convergent society Correct Ans: (C) Explanation: Aberrant decoding happens when people interpret a message differently from what the sender intended. Umberto Eco, a famous semiotician, explained that this phenomenon is more common in mass society

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The assumption that individuals create meanings have intentions

Leave a Comment / June 2008 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The assumption that individuals create meanings have intentions and make real choices is:  (A) Ariology theory (B) Actional theory (C) Nonactional theory (D) Quotology Correct Ans: (B) Explanation: Actional theory assumes that individuals actively create meanings, have intentions, and make real choices in communication. It suggests that people are not passive receivers of information but

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Leon Festinger advanced the idea of: 

Leave a Comment / Dec 2007 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Leon Festinger advanced the idea of:  (A) meaning paradigm (B) psychodynamic strategy (C) cognitive dissonance (D) knowledge model Correct Ans: (C) Explanation: Leon Festinger advanced the idea of cognitive dissonance, which is the psychological discomfort a person experiences when holding conflicting beliefs, attitudes, or values. According to this theory, individuals strive for internal consistency. When

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An important principle of ethnographic research is: 

Leave a Comment / June 2007 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

An important principle of ethnographic research is:  (A) applicability (B) holism (C) discovery (D) levels of measurement Correct Ans: (B) Explanation:Holism serves as an important principle in ethnographic research. Researchers focus on understanding the entirety of a culture or social group. They study its interconnected elements, such as beliefs, practices, relationships, and values. This approach

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