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audience

The process of controlling the flow of information is: 

Leave a Comment / Communication, Dec 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The process of controlling the flow of information is:  (A) Media event (B) Media strategy (C) Frequenting  (D) Gatekeeping Correct Ans: (D) Explanation: Gatekeeping is the process by which individuals or organizations control the flow of information. It involves decisions made at various levels of communication, often by media professionals, who decide which information is […]

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Mass Media Publicize Events with Negative Consequences

Leave a Comment / Dec 2007 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Mass media publicise events with more negative consequences. Reason (R): The audience is composed of very ordinary people who want only negative information. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false (D)

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Impact impression is the degree of consumer reaction to: 

Leave a Comment / Advertising and Marketing Communication, Dec 2007 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Impact impression is the degree of consumer reaction to:  (A) a product (B) a service (C) an advertisement (D) an in-house offer Correct Ans: (C) Explanation: Impact impression refers to the degree of consumer reaction to an advertisement. It measures how strongly an advertisement influences the audience, reflecting their emotional or cognitive response. When an

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The co-orientation approach in communication is popularly known 

Leave a Comment / Dec 2006 (II), Home, MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The co-orientation approach in communication is popularly known as:  (A) Kite model  (B) Elite model (C) Balance model  (D) Community model Correct Ans: (C) Explanation: We popularly refer to the co-orientation approach in communication as the Balance Model. This approach examines how two parties, such as a communicator and their audience, align or differ on

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The cognitive domain of media is related to audience: 

Leave a Comment / June 2005 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

The cognitive domain of media is related to audience:  (A) Preference (B) Composition (C) Values (D) intellect Correct Ans: (D) Explanation: – The cognitive domain of media is related to the audience’s intellect. This domain involves how media influences the mental processes of the audience, such as perception, memory, reasoning, and decision-making. It focuses on

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The two – step flow theory was propounded by:

Leave a Comment / Dec 2004 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn’t have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

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