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audience

In the mass manipulative model, the audience is considered as

Leave a Comment / MCQ (Question-Answer), Sept 2013 (III), Theories and Models, UGC-NET (Paper III) /

In the mass manipulative model, the audience is considered as (A) passive (B) Active (C) Aligned (D) Critical  Correct Ans: (A) Explanation: The mass manipulative model of media suggests that audiences remain passive, absorbing messages without questioning or critically analyzing them. This model aligns with early media theories, such as the Hypodermic Needle Theory, which […]

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Redundancy helps in solving the problems associated with

Leave a Comment / June 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Redundancy helps in solving the problems associated with (A) The equipment (B) The law (C) The audience (D) The political system Correct Ans: (C) Explanation: Redundancy plays a crucial role in solving audience-related communication problems. It refers to the repetition of information to enhance understanding and clarity. This technique ensures that the message reaches the

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The news media’s primary responsibility to its audience is to

Leave a Comment / Dec 2012 (III), Journalism, MCQ (Question-Answer), UGC-NET (Paper III) /

The news media’s primary responsibility to its audience is to provide truthful and accurate information in support of (A) Anti-establishment movements (B) Understanding news values that influence media decisions (C) Advertising campaigns for establishing brand names (D) Governmental policies of revenue generation Correct Ans: (B) Explanation: The news media plays a crucial role in informing

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Mass communication gets filtered by

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Mass communication gets filtered by (A) Audience (B) Media (C) Gatekeepers (D) Encoders  Correct Ans: (C) Explanation: Gatekeepers play a crucial role in mass communication by filtering and controlling information before it reaches the public. Editors, journalists, and media executives actively decide which news stories to publish, broadcast, or remove. They consider factors like relevance,

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In the Dependency Theory propounded by Ball –

Leave a Comment / Dec 2011 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

In the Dependency Theory propounded by Ball – Rokeach and Defleur, the following element is not a component.  (A) Societal System   (B) Media System   (C) Knowledge System   (D) Audience  Correct Ans: (C) Explanation: Dependency Theory, proposed by Sandra Ball-Rokeach and Melvin DeFleur, highlights the relationship between the societal system, media system, and audience in shaping

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Evaluating Face-to-Face Communication vs. Mass Communication

Leave a Comment / Communication, June 2011 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Face-to-Face communication is better than mass communication.  Reason (R): Because face emits vibrations and leads to a heart to-heart communication.   (A) Both (A) and (R) are incorrect.   (B) Both (A) and (R) are correct.   (C) (A) is not correct in all the situations while (R) is correct.   (D) (A) and (R) are not

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Section A and B refer to the categories of profiling of

Leave a Comment / June 2011 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

 Section A and B refer to the categories of profiling of (A) Television content  (B) Audience   (C) Program rating  (D) Newspaper ratings  Correct Ans: (B) Explanation: Section A and B primarily refer to categories used in the profiling of audiences. These classifications help researchers and media professionals better understand audience demographics and preferences. By organizing

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Transformational advertising influences: 

Leave a Comment / Advertising and Marketing Communication, Dec 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Transformational advertising influences:  (A) Feelings (B) Perceptions (C) Learning process (D) Attitudes Correct Ans: (D) Explanation: Transformational advertising refers to marketing strategies that aim to change or influence the attitudes and perceptions of consumers by creating emotional connections. These advertisements go beyond simply informing consumers about a product or service. Instead, they seek to evoke

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