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attitudes

Steps of Persuasion: How Persuaders Capture Attention

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Identify the correct sequence of the steps used by the persuader to get persuades to attend their messages (A) Need, attention, visualization, satisfaction (B) Satisfaction, visualization, need, attention (C) Visualization, need, attention, satisfaction (D) Attention, need, visualization, satisfaction Correct Ans: (D) Explanation: Persuasion is a strategic communication process that influences an audience’s beliefs, attitudes, or […]

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The first to identify women as primary agents of social change? 

Leave a Comment / Development Communication, June 2010 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Who among the following theorists was the first to identify women as primary agents of social change?  (A) David McLellend  (B) Everett Rogers  (C) Everett Hagen  (D) Talcot Parsons Correct Ans: (C) Explanation: Everett Hagen was the first theorist to identify women as primary agents of social change. He argued that women play a crucial

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Transformational advertising influences: 

Leave a Comment / Advertising and Marketing Communication, Dec 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Transformational advertising influences:  (A) Feelings (B) Perceptions (C) Learning process (D) Attitudes Correct Ans: (D) Explanation: Transformational advertising refers to marketing strategies that aim to change or influence the attitudes and perceptions of consumers by creating emotional connections. These advertisements go beyond simply informing consumers about a product or service. Instead, they seek to evoke

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Demographics refer to the examination of the characteristics

Leave a Comment / Advertising and Marketing Communication, Dec 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Demographics refer to the examination of the characteristics of the audience such as:  (A) Attitudes  (B) Opinions  (C) Social and economic  (D) Feelings Correct Ans: (C) Explanation: Demographics refer to the study of the social and economic characteristics of a population. It primarily includes factors like age, gender, income, education, occupation, and geographical location. By

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Leon Festinger advanced the idea of: 

Leave a Comment / Dec 2007 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Leon Festinger advanced the idea of:  (A) meaning paradigm (B) psychodynamic strategy (C) cognitive dissonance (D) knowledge model Correct Ans: (C) Explanation: Leon Festinger advanced the idea of cognitive dissonance, which is the psychological discomfort a person experiences when holding conflicting beliefs, attitudes, or values. According to this theory, individuals strive for internal consistency. When

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