Assertion (A): Viewer fatigue resulted in change in the content of news programing. Reason (R): Proliferation of 24/7 news channels and increasing competition for advertising share has pushed the channels into sensationalising news. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of […]
Viewer Fatigue and the Evolution of News Programming Read More »
Assertion (A): Women view television serials/soaps more than men. Reason (R): Majority of women in India are housewives. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false but (R)
Women and Television Serials: Viewing Patterns in India Read More »
Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers. Reason (R): The ad agency wants to convey the messages to its clients. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true
Understanding Advertising Messages and Their Purpose Read More »
Assertion (A): Right to information Act (2005) was enacted in India to bring in transparency and accountability in governance. Reason (R): The US government has passed such an Act. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is
Right to Information Act (2005): Promoting Transparency in India Read More »
Assertion (A): In structuralism and semiology attention is directed to latent rather than to manifest content. Reason (R): Structuralism and semiology believe that all ‘Units’ of content should be treated equally for analysis. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of
Structuralism and Semiology: Focus on Latent Content Read More »
Assertion (A): There is a rise in the number of ‘Religious TV Channels. Reason (R): The majority TV audience in India likes to watch religious programmes. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R)
The Growth of Religious TV Channels in India Read More »
Assertion (A): Greater the attention media pay to issues, events, or personages, the greater is the importance given by the audience to them. Reason (R): Media can only influence what the people are to think about, not the direction of opinion on issues. (A) Both (A) and (R) are true (B) Both (A) and (R)
Media Influence on Public Perception: The Agenda-Setting Theory Read More »
Assertion (A): Corporate identity leads to Corporate Image. Reason (R): It promotes social identity and social responsibility. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false but (R) is
Corporate Identity and Corporate Image: Read More »
