Assertion (A): Unlike mass communication, semiology prefers a microscopic approach. Reason (R): In semiology, the emphasis is on deconstruction of texts with surgical precision. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A) […]
Semiology Microscopic Approach to Text Analysis Read More »
Assertion (A): Communication has power value. Reason (R): Those who possess power of communication try to control and those who do not, try to acquire it. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is false
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Assertion (A): Time is not an important factor in television news production. Reason (R): Journalists cannot explain what the viewer watches and how much. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A)
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Assertion (A): A story’s duration in a newscast reflects its news-worthiness. Reason (R): Time-value is important in broadcast news. (A)Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true
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Assertion (A): Beats are nothing but a strategy of rewards to journalists. Reason (R): Beats are hierarchical and classified in relation to performance and policy compliance. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is false
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Assertion (A): Most media persons comply with the policies of respective media organisations. Reason (R): Because they fear institutional authority and sanctions. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A) is false,
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Assertion (A): In a consumer society, happiness is defined as a pleasure through spending. Reason (R): Because TV commercials sell products of various types and brands. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false.
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Assertion (A): The line of distinction between advertising and public relations is vanishing. Reason (R): Corporate impact is the cause of the trend (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false. (D) (A) is
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