Find out the correct sequence of the stages in E.M. Roger’s model of diffusion of innovations:
(A) Knowledge, decision, persuasion, confirmation
(B) Knowledge, persuasion, decision, confirmation
(C) Knowledge, confirmation, persuasion, decision
(D) Knowledge, persuasion, confirmation, decision
Correct Ans: (B)
Explanation:
E.M. Rogers’ diffusion of innovations model describes how new ideas and technologies spread within a society. This process occurs through a series of stages, influencing whether individuals adopt an innovation.
The correct sequence follows four key stages:
- Knowledge – An individual first becomes aware of an innovation but lacks detailed information.
- Persuasion – They develop an interest and seek more details, forming a positive or negative attitude.
- Decision – The individual evaluates the innovation and decides whether to adopt or reject it.
- Confirmation – After adoption, they continue using it or reconsider their choice based on experience.
The correct answer is (B): Knowledge, Persuasion, Decision, Confirmation. Each stage plays a crucial role in shaping the adoption process, affecting how quickly an innovation spreads in a community.
