Sequence of mental states through which a buyer passes:

The sequence of mental states through which a buyer passes in purchasing and using a product is: 

(A) Action-Reaction-Awareness – Interest – Desire

(B) Desire – Interest – Awareness – Action-Reaction

(C) Awareness – Interest – Desire-Action-Reaction

(D) Interest – Awareness – Desire – Action-Reaction

Correct Ans: (C)

Explanation:

The buyer’s mental states in purchasing and using a product follow a specific sequence. The process starts with awareness, where the buyer learns about the product or service. Marketing efforts capture attention during this stage.

Next is interest, where the buyer becomes curious and seeks more information. Advertisements, promotions, or word of mouth often play a role here.

The buyer then develops desire, feeling a strong need or attraction toward the product. Emotional or practical benefits influence this stage.

The next stage is action, where the buyer decides to purchase the product. The decision stems from perceived value or fulfillment of a need.

Finally, the consumer experiences reaction after using the product. This stage involves evaluation of satisfaction or dissatisfaction.

Marketers use this understanding to create strategies that address each stage effectively. This sequence forms the core of the AIDA model, guiding consumer behavior.

Nivisha Kapoor- Author
Nivisha Kapoor

support@jmcstudyhub.com

Leave a Reply

Your email address will not be published. Required fields are marked *

About JMC Study Hub

JMC Study Hub is India’s first largest and dedicated learning platform of Journalism and Mass Communication. 

Email : support@jmcstudyhub.com

Latest Post
Interview

Subscribe to Our Newsletter

Quick Revision
FOLLOW US ON FACEBOOK
error: Content is protected !!

UGC-NET Course June 2025

Basic

UGC-NET Exam Course (Paper II)
3399 Validity Till Exam
  • All Units Study Material
  • 40+ Mock Test
  • Weekly Online Exam
  • Performance Score Card
  • Quick Revision Materials

Standard

UGC-NET Exam Course (Paper II)
4499 Validity Till Exam
  • All benefits of Basic
  • Recorded Class (Syllabus Topics)
  • Doubt Class
  • Year-wise PYQ Mock Test
  • 24x7 Support
Popular

Advance

UGC-NET Exam Course (Paper II)
5599 Validity Till Exam
  • All benfits of Basic and Standard
  • Live Classes
  • Old + New Recorded Class
  • Unit-wise + Miscellaneous Mock
  • Weekly Assignment + Extra Class
Recommended

Basic Test Series

UGC-NET (Mass Communication)
1099 4 Months Validity
  • (10) Year-wise PYQ Mock Test
  • (10) Unit-wise PYQ Mock Test
  • (10) Miscellaneous Mock Test
  • (20) DMCQ Mock Test
  • Question's Explanation
  • Weekly Online Exam
  • Performance Score Card
  • Check Your Rank
  • Identify Weak Areas
  • Time-wise Analysis
  • Subject-wise Analysis

Standard Test Series

UGC-NET (Mass Communication)
2000 5 Months Validity
  • (20) Year-wise PYQ Mock Test
  • (20) Unit-wise PYQ Mock Test
  • (15) Miscellaneous Mock Test
  • (30) DMCQ Mock Test
  • Question's Explanation
  • Weekly Online Exam
  • Performance Score Card
  • Check Your Rank
  • Identify Weak Areas
  • Time-wise Analysis
  • Subject-wise Analysis
Popular

Advance Test Series

UGC-NET Mass Communication
2500 6 Months Validity
  • (45) Year-wise PYQ Mock Test
  • (50) Unit-wise PYQ Mock Test
  • (20) Miscellaneous Mock Test
  • (45) DMCQ Mock Test
  • Question's Explanation
  • Weekly Online Exam
  • Performance Score Card
  • Check Your Rank
  • Identify Weak Areas
  • Time-wise Analysis
  • Subject-wise Analysis
Recommended

Want to crack UGC-NET Exam?

Courses out for June 2025 Exam.

Hurry up now.

Want to crack UGC-NET Exam?

Courses out for June 2025 Exam.

Hurry up now.

Open chat
Ned help ?
Hello, welcome to “JMC Study Hub”. How can we assist you?