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Sequence of Five functional stages of developmental model

Leave a Comment / June 2013 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Identify the correct sequence of five functional stages of developmental model for product, person and PR campaign. (A) Distribution, participation, legitimacy, penetration, identification (B) Identification, legitimacy, participation, penetration, distribution (C) Participation, identification, penetration, distribution, legitimacy (D) Legitimacy, participation, identification, Penetration, distribution Correct Ans: (B) Explanation: A structured and well-organized approach is absolutely essential for ensuring […]

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Advertising strategy is a blend of: 

Leave a Comment / Advertising and Marketing Communication, June 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Advertising strategy is a blend of:  (i) Marketing mix (ii) Creative mix (iii) Promotion mix (iv) Population mix (A) (i), (ii) Only (B) (i), (iii), (iv) Only (C) (ii), (iii), (iv) Only (D) (i), (ii), (iii) Only Correct Ans: (A) Explanation: An advertising strategy involves multiple components working together to reach the target audience effectively.

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Understanding Advertising Messages and Their Purpose

Leave a Comment / Advertising and Marketing Communication, June 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers. Reason (R): The ad agency wants to convey the messages to its clients. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true

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Impact impression is the degree of consumer reaction to: 

Leave a Comment / Advertising and Marketing Communication, Dec 2007 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Impact impression is the degree of consumer reaction to:  (A) a product (B) a service (C) an advertisement (D) an in-house offer Correct Ans: (C) Explanation: Impact impression refers to the degree of consumer reaction to an advertisement. It measures how strongly an advertisement influences the audience, reflecting their emotional or cognitive response. When an

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Sequence of mental states through which a buyer passes:

Leave a Comment / June 2006 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The sequence of mental states through which a buyer passes in purchasing and using a product is:  (A) Action-Reaction-Awareness – Interest – Desire (B) Desire – Interest – Awareness – Action-Reaction (C) Awareness – Interest – Desire-Action-Reaction (D) Interest – Awareness – Desire – Action-Reaction Correct Ans: (C) Explanation: The buyer’s mental states in purchasing

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