The eye-movement that flows in the shape of letter ‘s’ is (A) Gaze motion (B) Proportion (C) Balance (D) Emphasis Correct Ans: (A) Explanation: Gaze motion describes how the human eye moves while scanning an image, text, or layout. It typically follows an ‘S’ shape, starting from the top-left corner, moving across, and then flowing […]
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Interaction with media contents and critically analyzing them is known as (A) Media convergence (B) Media literacy (C) Media analysis (D) Media critique Correct Ans: (B) Explanation: Media literacy refers to the ability to interact with media content while critically analyzing its messages. It enables individuals to evaluate information, identify biases, and make informed decisions.
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More white space on a printed page can be gained by reducing the number of (A) Stories (B) Columns (C) Advertisements (D) Pictures Correct Ans: (B) Explanation: White space plays a crucial role in print design, making pages less cluttered and more visually appealing. One effective way to increase white space is by reducing the
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Two facing pages in the centre of magazine create a/an (A) Double page (B) Centre spread (C) Open page (D) Combined page Correct Ans: (B) Explanation: A center spread consists of two facing pages in the middle of a magazine, creating a single continuous visual or textual display. This layout is commonly used for advertisements,
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Because television integrates members of a culture into its dominant value system, it is referred to as (A) Mythological (B) Traditional (C) Determinative (D) Bardic Correct Ans: (D) Explanation: Television acts as a bardic medium because it integrates cultural values into a dominant value system. Since ancient bards used storytelling to pass down traditions and
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When codes shape collective perceptions, they are termed (A) Natural codes (B) Technical codes (C) Ideological codes (D) Aesthetic codes Correct Ans: (C) Explanation: Ideological codes play a crucial role in shaping collective perceptions. These codes influence how societies interpret reality, form beliefs, and establish cultural norms. Since media, politics, and education constantly reinforce these
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Assertion (A): Lower-case headlines are easier to read than all caps headlines. Reason (R): Research has shown that headlines set in all caps are read 12 percent slower than those set in caps and lower case letters. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not
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The commercial broadcasting wing of AIR, Vividh Bharati, was started as a counter to (A) Voice of America (B) BBC (C) Radio Ceylon (D) Radio Moscow Correct Ans: (C) Explanation: All India Radio (AIR) launched Vividh Bharati in 1957 to compete with Radio Ceylon, which had gained immense popularity in India. At that time, Indian
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