• +918298628674
  • support@jmcstudyhub.com
  • Contact on Sat & Sun only
Google-play Youtube Facebook Linkedin X-twitter Instagram
Buy UGC-NET Course

Interest

Sequence of mental states through which a buyer passes:

Leave a Comment / June 2006 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The sequence of mental states through which a buyer passes in purchasing and using a product is:  (A) Action-Reaction-Awareness – Interest – Desire (B) Desire – Interest – Awareness – Action-Reaction (C) Awareness – Interest – Desire-Action-Reaction (D) Interest – Awareness – Desire – Action-Reaction Correct Ans: (C) Explanation: The buyer’s mental states in purchasing […]

Sequence of mental states through which a buyer passes: Read More »

In the AIDA Model, the letter” I” refers to:  

Leave a Comment / Dec 2005 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

To draw out the consumer’s minds, emotions and sense in the AIDA Model, the letter ”I” refers to:   (A) Interest (B) Influence (C) Insurance (D) Intelligence Correct Ans: (A) Explanation: Marketers use the “I” in the AIDA model to refer to Interest. They capture the consumer’s attention first and then build interest by highlighting the

In the AIDA Model, the letter” I” refers to:   Read More »

Scroll to Top