The sequence of mental states through which a buyer passes in purchasing and using a product is: (A) Action-Reaction-Awareness – Interest – Desire (B) Desire – Interest – Awareness – Action-Reaction (C) Awareness – Interest – Desire-Action-Reaction (D) Interest – Awareness – Desire – Action-Reaction Correct Ans: (C) Explanation: The buyer’s mental states in purchasing […]
Sequence of mental states through which a buyer passes: Read More »
To draw out the consumer’s minds, emotions and sense in the AIDA Model, the letter ”I” refers to: (A) Interest (B) Influence (C) Insurance (D) Intelligence Correct Ans: (A) Explanation: Marketers use the “I” in the AIDA model to refer to Interest. They capture the consumer’s attention first and then build interest by highlighting the
In the AIDA Model, the letter” I” refers to: Read More »
JMC Study Hub is an online dedicated learning platform for Journalism and Mass Communication to turns your dream into reality and assure to crack the UGC NET Exam.
Signup for our weekly newsletter to get the latest updates and delivered directly in your inbox.
