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word of mouth

The Power of Word of Mouth and Emotions

Leave a Comment / Communication, June 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Word of mouth can spread like a wild fire. If the subject and content are right, it can burst into spontaneous combustion as an entire forest may suddenly be over run by a conflagration. Through word of mouth, rumour and innuendo may spread with extreme speed and spontaneity if the subject is close […]

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Sequence of mental states through which a buyer passes:

Leave a Comment / June 2006 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The sequence of mental states through which a buyer passes in purchasing and using a product is:  (A) Action-Reaction-Awareness – Interest – Desire (B) Desire – Interest – Awareness – Action-Reaction (C) Awareness – Interest – Desire-Action-Reaction (D) Interest – Awareness – Desire – Action-Reaction Correct Ans: (C) Explanation: The buyer’s mental states in purchasing

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