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‘Chanakya’ awards conferred annually by

Leave a Comment / Awards, June 2013 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

‘Chanakya’ awards conferred annually by (A) PRSI (B) PRCI (C) PRSA (D) PRISA Correct Ans: (B) Explanation: The ‘Chanakya’ Awards recognize outstanding contributions in public relations and communication. The Public Relations Council of India (PRCI) confers these awards every year. They honor professionals and organizations for innovation and effectiveness. PRCI is a leading organization that […]

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The profession of a public relations has evolved from

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

The profession of a public relations has evolved from (A) News supply (B) Advertising (C) Personal selling (D) Press agentry Correct Ans: (B) Explanation: Public relations (PR) evolved from advertising as businesses sought to build long-term relationships with audiences rather than just promoting products. Since advertising focuses on paid promotions, PR took a different approach

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Puffery normally contains a statement of

Leave a Comment / Advertising and Marketing Communication, June 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Puffery normally contains a statement of (A) Facts (B) Opinion (C) Neutrality (D) Contrasts Correct Ans: (B) Explanation: Puffery in advertising refers to exaggerated claims that express opinions rather than facts. Since these statements do not require proof, they serve as a marketing technique to attract consumers. Advertisers use puffery to create excitement and persuade

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When advertising agency offers several specialized services, it is

Leave a Comment / Advertising and Marketing Communication, June 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

When an advertising agency offers several specialized services, it is called (A) Bunch (B) Umbrella (C) Boutique (D) Bouquet Correct Ans: (D) Explanation: An advertising agency that provides multiple specialized services is called a bouquet agency. Since it offers a variety of services such as media planning, branding, digital marketing, and creative development, it helps

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Headquarter of (NCYP) is situated at?

Leave a Comment / Film and visual communication, June 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The headquarter of the National Centre of Films for Children and Young People (NCYP) is situated at (A) Kolkata (B) Chennai (C) Pune (D) Mumbai Correct Ans: (D) Explanation: The National Centre of Films for Children and Young People (NCYP) is headquartered in Mumbai. Since Mumbai is India’s film capital, it serves as an ideal

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‘Ecstasy’ was a movie directed by

Leave a Comment / Film and visual communication, June 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

‘Ecstasy’ was a movie directed by (A) Alfred Hitchcock (B) D. W. Griffith (C) Sergie Eisenstein (D) Gustav Machaty Correct Ans: (D) Explanation: Gustav Machaty directed the 1933 film Ecstasy, which gained recognition for its artistic cinematography and controversial themes. Since the film depicted bold content for its time, it sparked discussions about censorship and

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Television integrates members of culture into its dominant value it is

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Television, UGC-NET (Paper III) /

Because television integrates members of a culture into its dominant value system, it is referred to as (A) Mythological (B) Traditional (C) Determinative (D) Bardic Correct Ans: (D) Explanation: Television acts as a bardic medium because it integrates cultural values into a dominant value system. Since ancient bards used storytelling to pass down traditions and

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Transmission of several channels of compressed digital contents is

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Television, UGC-NET (Paper III) /

Simultaneous transmission of several channels of compressed digital contents of television is referred to as (A) Digicast (B) Multicast (C) Narrowcast (D) Personal cast Correct Ans: (B) Explanation: Multicast refers to the simultaneous transmission of multiple compressed digital television channels. Since digital broadcasting allows efficient data compression, networks can deliver several programs using the same

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