A rational message with a strong argument calling for action is known as (A) market sell (B) hard sell (C) soft sell (D) clear sell Correct Ans: (B) Explanation: In advertising, a hard sell refers to a rational, forceful message designed to prompt immediate consumer action. This approach doesn’t waste time with emotional appeal or […]
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The Starch test is applied only to media ads (A) print (B) outdoor (C) broadcast (D) transit Correct Ans: (A) Explanation: The Starch test, developed by Daniel Starch, specifically evaluates the effectiveness of print advertisements. Unlike digital tracking or TV rating systems, this test focuses on how well readers recall ads in newspapers and magazines.
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Advertising reflects the ideology of (A) consumers (B) regulators (C) publicists (D) market-place Correct Ans: (D) Explanation: Advertising plays a central role in reflecting and reinforcing the ideology of the marketplace. It does not just sell products; rather, it promotes values like consumerism, competition, material success, and personal identity through consumption. These are core beliefs
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In the age of Television Journalism visual reporter is synonymous with: (A) Camera person (B) Non – linear editor (C) TV producer (D) Output editor Correct Ans: (A) Explanation: In the fast-paced world of television journalism, visuals often tell the story before the anchor does. That’s why the term visual reporter has become nearly synonymous
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Identify the person who said, “I don’t want to live in a world where everything that I say, everything I do, everything I talk to, every expression of creativity or love or friendship is recorded “ (A) Julian Assange (B) Luke Harding (C) Edward Snowden (D) Eric Schmidt Correct Ans: (C) Explanation: Edward Snowden strongly
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What is the ideal distance between the lips and the microphone to record good quality sound? (A) 03 inches (B) 04 inches (C) 05 inches (D) 06 inches Correct Ans: (D) Explanation: In professional audio production, whether in radio, podcasting, or broadcasting, achieving clear and distortion-free sound is critical. That’s why industry experts recommend maintaining
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What is the standard ratio of inserts to script in a documentary? (A) 2 minutes of inserts for every minute of script (B) 3 minutes of inserts for every minute of script (C) 5 minutes of inserts for every minute of script (D) 4 minutes of inserts for every minute of script Correct Ans: (A)
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Harold Innis published the work (A) Mass Communication Theory (B) Introduction to Mass Media (C) Power Elite (D) The Bias of Communication Correct Ans: (D) Explanation: Harold Innis, a foundational thinker in media theory, published The Bias of Communication in 1951. This work stands out as a major contribution to mass communication studies, especially in
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