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In the market model of media management, the audience is

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

In the market model of media management, the audience is considered as made up of (A) Representatives (B) Investors (C) Controllers (D) Consumers Correct Ans: (D) Explanation: In the market model of media management, media organizations consider the audience as consumers rather than active participants. This model operates on profit-driven principles, where media companies produce […]

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Which medium is known as poor cousin of television and print?

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Which medium is traditionally known as poor cousin of television and print media? (A) Out-door media (B) Transit media (C) Folk media (D) New media Correct Ans: (A) Explanation: For a long time, experts have referred to out-door media as the poor cousin of television and print media. This term comes from the perception that

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The eye-movement that flows in the shape of letter‘s’ is

Leave a Comment / Film and visual communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

The eye-movement that flows in the shape of letter ‘s’ is (A) Gaze motion (B) Proportion (C) Balance (D) Emphasis Correct Ans: (A) Explanation: Gaze motion describes how the human eye moves while scanning an image, text, or layout. It typically follows an ‘S’ shape, starting from the top-left corner, moving across, and then flowing

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The ownership of a newspaper press is administered by the law of

Leave a Comment / MCQ (Question-Answer), Media Law & Ethics, Sept 2013 (III), UGC-NET (Paper III) /

The ownership of a newspaper press is administered by the general law of (A) labour (B) Finance (C) Production (D) Property Correct Ans: (D) Explanation: The ownership of a newspaper press falls under the general law of property. This legal framework governs the rights, control, and transfer of ownership in the media industry. Since newspapers

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A single value that represents a typical score in a distribution is

Leave a Comment / MCQ (Question-Answer), Research Methodology, Sept 2013 (III), UGC-NET (Paper III) /

A single value that represents a typical score in a distribution is known as (A) Limited value (B) Terminal factor (C) Critical value (D) Central tendency Correct Ans: (D) Explanation: Researchers use central tendency to describe a single value that represents a typical score in a dataset. This concept plays a crucial role in media

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Doordarshan’s 1993 Study on Development-Oriented Programmes

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

 An Audience Research Unit of Doordarshan conducted a study in 1993 which revealed that development-oriented programmes do not have viewership because of (A) Lack of local specificity (B) Absence of entertainment (C) Language barrier (D) Lack of diversity in programmes Correct Ans: (A) Explanation: In 1993, the Audience Research Unit of Doordarshan conducted a study

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 Intervening variable is also known as ______ variable.

Leave a Comment / MCQ (Question-Answer), Research Methodology, Sept 2013 (III), UGC-NET (Paper III) /

 Intervening variable is also known as ______ variable. (A) Dependent (B) Control (C) Systematic (D) Cumulative Correct Ans: (B) Explanation: An intervening variable plays a crucial role in research by affecting the relationship between an independent and a dependent variable. It is also known as a control variable because researchers monitor or account for its

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One condition in causation is

Leave a Comment / MCQ (Question-Answer), Research Methodology, Sept 2013 (III), UGC-NET (Paper III) /

One condition in causation is (A) constant (B) Co-variation (C) Cogence (D) Co-existence Correct Ans: (B) Explanation: Causation refers to the relationship between two variables where one influences the other. A key condition in establishing causation is co-variation. This means that when one variable changes, the other also changes in a consistent pattern. Without co-variation, it

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